Lead a team of content and product strategists focused on technology learners. At LinkedIn, we build world-class learning by connecting leading knowledge voices with learners through innovative learning.

A content/editorial/marketing firm experienced in authoring and editing content for numerous platforms; including, online course instructional design development, website content, and book content (both print and digital). Also experienced in the areas of project management; talent and author acquisition; content acquisition, product strategy and development; process development and improvement; template creation; authoring; copywriting; copyediting; focus group script development and implementation; market seeding/development plans and implementation; customer feedback and analysis; market research and analysis; survey development and analysis; and product ideation.

As the Director of Pearson’s Global Product Business programs, generated over $150M annually through integrated content+product strategies. Regularly oversaw every element of product from its conceptualization to launch and evaluation of post-launch performance including: strategy, product ideation and development, research, product and project management, design, production, go-to-market efforts, market development, sales launch and training. Through extensive cross-functional team leadership, strategic planning and product development, I was able to drive successful product development strategies and overall sales that exceeded KPI goals. Collaborated with sales management to facilitate vital staff training and development programs designed to support customers and achieve sales goals. Tasked with P&L accountability and have proven success in leading cross-functional teams.Key contributions:>Hired to build and re-imagine under-performing portfolio of products and achieved this goal by developing a vision around market needs, building a high performing team, and determining metrics for measurement. >Achieved year-over-year revenue and digital registration growth since taking position. >Built a team from the ground-up and managed them to a market leading position in various Business courses. >Developed long-standing relationships with institutions that resulted in revenue-generating partnerships, business retention, and influence on product development initiatives.>Achieved double-digit annual increases in revenue and product registration through the development of new product and content models by leveraging deep market knowledge to meet customer needs. >Led road map prioritization through cross department collaboration and internal socialization of goals. >Designed and systematized “customer-first” product development strategies and client retention plans to successfully double online sales-growth annually.

Successfully grew various digital and content programs annually through key author acquisitions and the implementation of vital product strategies following a promotion from my previous position as Publisher. Led the transformation of product ideas from their early stages into actionable concepts, timelines, and projects while managing financial implications, budgets, marketing needs, and the other objectives of the business. Established development priorities and product road maps in collaboration with other business and technology leaders which maximized the return on our engineering investments. Responsible for ensuring content creators and engineering teams consistently met project scope and deadlines. Recruited innovative employees through the utilization of proven talent acquisition tactics. Built, trained, and managed a 60+ member global freelance team of SMEs, instructional and graphic designers, and editorial staff towards a systematized process for content development to ensure successful execution of company standards. Projected budget and revenue goals were exceeded through the successful development of cross-functional teams in editorial, production, technology, manufacturing, marketing, and sales departments. Key contributions: >Acquired and published a myriad of market leading first edition and revision products in various higher education markets: Information Technology, Accounting, Marketing, Management, Introduction to Business, Operations Management, etc. >Acquired and developed market leading series and brand in IT higher education market, resulting in revenue increase from $2 to $30M in 3 years and over 80% digital usage.>Renovated legacy Accounting product into market leading product through key author acquisition and product development that resulted in a 20% increase in revenue in its first year. >Regularly signed high-caliber and new talent that increased overall profitability, market position and market perception of product.

Managed and developed a highly skilled team of 40+ editorial, marketing, and production individuals to hit KPIs and business growth in trade publishing. Published visionary leaders in the following areas: security, web development and design, graphic design, photography and business. Established and managed all budgets to ensure high company profitability rates. Through the implementation of crucial business strategies, regularly achieved or exceeded revenue goals. Directed various marketing campaigns and anticipated retail sales targets to ensure sales staff hit projected goals. Spearheaded the effective management of all of the business strategies for editorial, production, marketing, and manufacturing teams. Key contributions include:>Achieved over $90M in total gross revenue through the acquisition and publication of key visionaries in respective fields. >Systematized numerous editorial, production, marketing, manufacturing and sales processes.