I provide support to our family of distributors as well as developing new business opportunities through careful research and customer relations.

Fusion's primary objective is to provide revenue generating marketing initiatives to radio and television stations beyond the typical “spot” advertising, namely through retail, online and print marketing materials. In addition, they manage large-scale consumer products distribution campaigns that provide items such as “collector’s edition” cereal boxes for NFL and NCAA sports teams and are distributed through mass retailers around the country. I oversaw production, marketing and public relations.

I was the head of Public Relations for one of the world’s largest business-to-business franchise companies, were it was my responsibility to effectively communicate the company’s message to the public as well as to our 1450 franchise owners around the world. In addition, I helped to develop and support new retail franchise brands through R&D, brand positioning, market research and advertising and marketing.