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Award winning audience insights and content strategy leader known for expertly curating content that drives audience engagement by utilizing data and analytics that optimize results and revenue. Evaluate complex data to successfully expand viewership and deliver multi-million-dollar revenue for leading companies in the media & entertainment industry, featuring AMC Networks, TV One LLC., Nielsen Media Research, & Turner Broadcasting, Inc. Excels at leading by influence, maximizing returns on investment by directing cross-functional teams, promoting collaboration, and pushing data-driven initiatives.Actively seeking a senior leadership role with a growing organization where proficiency in content consumption, strategic planning, stakeholder relations, broadcast programming, and marketing will add value.
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Senior Vice President, Research And Insights - Amc NetworksAmc Networks Mar 2021 - Jul 2024Achieved a promotion to this position of increased leadership, authority, and responsibility at this American entertainment company generating $3B+ in annual revenue that owns and manages numerous cable channels, featuring WE TV & ALLBLK streaming service. Oversaw all aspects of program development, sales growth, and digital & market research. Utilized primary and syndicated research to gain strategic insight to steer future decision-making initiatives to strengthen all aspects of content optimization. Worked with key stakeholders to build and drive brand awareness.
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Vice President Of Research And Insights, Amc NetworksAmc Networks Is An Entertainment Company That Owns And Operates Multiple Cable Channels. Jun 2015 - Mar 2021Greater New York City AreaOversaw and directed all audience research and insights for the WE TV and IFC brands. Led cross-functional teams to design new strategies to increase audience viewership and brand awareness, which resulted in $25M in revenue growth for the WE tv brand.
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Vice President Of ResearchTv One May 2013 - May 2015New York, NyEstablished the research department, hiring and leading a team that included a director, manager, senior analyst, and two analysts.Managed over $4M in research vendor contracts with agencies that included Nielsen Media Research, Experian/Simmons, GfK-MRI, and E-Poll.Directed the largest African American consumer study in the history of the network, working with NewMediaMetrics to guide programming and content strategy, market positioning, and advertising sales pitches to increase revenue.Served a key role building TV One into the premier media brand for adult African American viewers. -
Vice President And Group Account ManagerNielsen Media Research--Nielsen Media Research Is A Global Information, Data And Measurement Company Nov 2000 - Jul 2008New York, NyCredited with building strong account relationships that served as the basis for over $80M in annual revenue.Responsible for managing two senior account executives and a client service executive, training the team in sales strategies, product specifications, data analysis, and corporate policies, procedures, and best practices. Created Nielsen Media Research cable policies and strategies for internal and external stakeholders.
Stephanie Yates Skills
Stephanie Yates Education Details
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Communications -
Cable Executive Management Program -
Executive Leadership Development Program
Frequently Asked Questions about Stephanie Yates
What is Stephanie Yates's role at the current company?
Stephanie Yates's current role is Award winning executive leader | Content strategist | Data Analytics & Insights | Multicultural media storyteller.
What is Stephanie Yates's email address?
Stephanie Yates's email address is st****@****etv.com
What is Stephanie Yates's direct phone number?
Stephanie Yates's direct phone number is +121232*****
What schools did Stephanie Yates attend?
Stephanie Yates attended Hunter College, Harvard Business School, University Of Virginia Darden School Of Business.
What are some of Stephanie Yates's interests?
Stephanie Yates has interest in Social Services, Children, Any Type Of Vacation, Economic Empowerment, Civil Rights And Social Action, Politics, Education, I Enjoy Reading Time Magazine, Poverty Alleviation, Politics Grassroots.
What skills is Stephanie Yates known for?
Stephanie Yates has skills like Market Research, Digital Media, Television, Advertising, Integrated Marketing, Advertising Sales, Digital Strategy, Market Analysis, Research, New Media, Analytics, Marketing Strategy.
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Stephanie Magaha
Middletown, De4kanecompany.com, bestegg.com, marlettefunding.com, businessmovesolutions.com -
Stephanie Yates
Endowed Professor And Director Of Regions Institute For Financial Education At University Of Alabama At BirminghamBirmingham, Al6erols.com, yahoo.com, bellsouth.net, hotmail.com, hotmail.com, uab.edu12 +190169XXXXX
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2chevron.com, yolofcu.org6 +153066XXXXX
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Stephanie Yates
Internal Communications & Engagement @ Pizza Hut, Yum BrandsDallas-Fort Worth Metroplex
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