Digital transformation lead responsible for consulting and best practice Digital Strategy, Commerce and MDM solutions for multiple B2C and B2B clients.Summary: • Drive direction and innovation of strategic digital initiatives focused on delivering ROI-driven results that monetize emerging technologies and enhance brands• Lead strategic digital assessments to identify challenges in current state processes, data quality, capabilities and technology to provide tailored solution recommendations to bridge the gaps and achieve the goals as well as define the program of work needed to enable revenue growth, cost savings, and operational efficiencies.• Provide advisory services to help clients define, plan and rollout digital transformation programs including process reengineering, building new organizational structures, implementing governance frameworks, and ensuring operational readiness through enablement and organizational & vendor change management.• Develop comprehensive client roadmaps that outline the sequence of and interdependencies of workstreams necessary for successful digital transformation initiatives.• Hands-on role guiding clients through all phases of digital initiatives, from assessment and planning through requirements and solution design, implementation, adoption, and operationalization.• Apply digital and industry expertise to projects, ensuring that proposed designs and strategies are on target with client goals and objectives.

Responsible for ensuring successful planning and execution of eCommerce engagements for a wide range of clients..Summary: • Led multiple eCommerce and Digital Strategy projects for large B2C and B2B clients from strategic assessment and roadmap planning and program management for end to end implementation and next phase business development• Developed SEO/SEM, merchandising and upsell/cross-sell strategies as well as segmentation, personalization, and targeted content recommendations for clients to increase conversion and revenues.• Guided staff and clients on leveraging the full suite of Oracle Commerce capabilities• Published multiple POVs on eCommerce strategies

Responsible for ongoing client relationship management and ensuring successful execution of eCommerce engagements at this top 10 Interactive Agency. Summary: • eCommerce consulting and best practice digital strategy solutions• Led a large-scale retail eCommerce project for a multi-million dollar home improvement retailer • Managed all aspects of project success including timeline, resource and issue management. • Oversaw financial details impacting engagements including forecasting, details of SOWs, Time and Expense Reporting for all staff and for any partners assigned to the engagement programs• Founding member of the eCommerce Center of Excellence; wrote the COE charter and developed knowledgebase including best practices in all areas of eCommerce including Catalog Management, Merchandising, Profiling, UX Design, Pricing, Inventory Availability, Shopping Cart and Checkout, Order Management, Search and Guided Navigation, SEO/SEM, Marketing & Promotions, Personalization, Gift Registry, and Content Management

Managed all aspects of Sales Operations and eCommerce including strategic planning, forecasting, SFA and implementation of online solutions.Summary:• Launched a suite of eCommerce programs including a fully integrated B2B order management system, a web-based server configuration tool, online ordering, inventory and shipment status tools, and a profiling system for secure single sign on to all web tools• Implementation of key sales force automation tools including launching MS CRM, a web-based Sales Dashboard, and a sales quote tool integrated into the ERP system• Directed corporate lead management program including e-database structure, campaign concepts and implementation, electronic lead workflow through CRM system, RFQ automation, lead status views, business rules for lead routing and process for tracking outcome• Sales quoting business process assessment, mapping, reengineering and program management to provide automated solutions driving efficiencies throughout the full sales life cycle

Responsible for the vision, strategy, budget, and overall program ownership for a full portfolio of eBusiness solutions as well as an extensive customer profiling infrastructure and content management system. Summary:• Implemented a fully personalized, dynamic portal based on profile segmentation and user preferences on an ATG Commerce platform. • B2B Solutions included customer-specific product catalogs, virtual collaboration and quote generation, online and EDI transactional ordering capabilities, order status, software license download, a suite of support tools, as well as a cross-functional channel partner website. • Directed an extensive project to build a fully integrated B2B exchange using webMethods to enable RFQ/RFP processes for multi-million dollar transactions tailored for the specific needs of Alcatel's key enterprise customers.