Stephanie Barbour

Stephanie Barbour Email and Phone Number

Director, Ecomm at Cocokind @ cocokind
Stephanie Barbour's Location
Denver, Colorado, United States, United States
Stephanie Barbour's Contact Details
About Stephanie Barbour

Stephanie Barbour is a Director, Ecomm at Cocokind at cocokind. She possess expertise in microsoft excel, powerpoint, research, marketing, microsoft office and 13 more skills. Colleagues describe her as "I love working with Stephanie! Not only is she excellent at her job, but she is personable and easy-going. She has a strong instinct for digital marketing and is a great asset to any team. She always took the time to understand the data side of digital marketing, and was able to understand when things were amiss. I'll miss working with her and hope we get to work together in the future!"

Stephanie Barbour's Current Company Details
cocokind

Cocokind

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Director, Ecomm at Cocokind
Stephanie Barbour Work Experience Details
  • Cocokind
    Director Of Ecommerce
    Cocokind Feb 2024 - Present
    San Francisco, Ca, Us
    • Oversee and optimize end-to-end management of Cocokind’s DTC business including ecomm, lifecycle, acquisition and retention• Develop and manage the DTC roadmap to maximize conversion and sales through content management, paid ad funnel testing, and codebase optimizations• Manage Shopify tech-stack to maximize site speed, ensure flexible optimizations and reduce costs • Partner with Brand to manage the campaign and content calendar to launch new products and run promotions to scale new customer acquisition • Own weekly and monthly reporting shareouts with stakeholders and exec to increase visibility and stress test strategy
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  • Hatch
    Ecommerce Manager
    Hatch Mar 2022 - Jan 2024
    Menlo Park, Ca, Us
    • Responsible for building and prioritizing the Ecomm roadmap that hits revenue goals with initiatives that span across all sales channels that funnel through the website focusing on CRO, SEO, Analytics, CRM, merchandising and retail• Drive data-based revenue growth through media landing page testing, UX site testing, and industry trends to stay competitive across entire ecomm site• Lead strategy with cross functional partners to increase conversion, manage inventory levels, and maximize launches and promotions on site • Create and manage systems and ecomm touch points for initiatives to ensure scalability and iteration is on the forefront of every project
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  • Fabletics
    Acquisition Marketing Manager, Cro
    Fabletics Aug 2020 - Feb 2022
    El Segundo, Ca, Us
    Reporting to the Sr. Director of Acquisition; Responsible for conversion rate optimization for both media driven traffic and organic .com traffic. Drive overall customer journey optimization strategy through full funnel KPI reporting that informs landing page A/B testing strategy to drive new lead and VIP member conversion. Build out and maintain consistent reporting to develop site testing roadmap with product team. Partner with brand marketing to sync with marketing calendar to maximize all campaigns and launches in paid media and throughout new customer journey.
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  • Stella & Dot Family Of Brands
    Associate Manager, Digital Strategy
    Stella & Dot Family Of Brands Mar 2018 - Jan 2020
    Brisbane, California, Us
    In this role, I partner with the Director of Marketing to drive the digital marketing strategy for the KEEP brand within the Stella & Dot Family of Brands. I am responsible for the development and growth across all of our digital channels, including email, SEM, paid social, and managing those partners. I work cross-functionally with the Marketing, UX, CMS and creative teams to evaluate, improve, and innovate marketing campaigns across KEEP’s paid social, search, and website. Duties include:Email• Manage day-to-day KEEP email project initiation, creative proofing, execution and deployment for KEEP email marketing initiatives.• Collaborate with marketing and creative teams on campaign development by providing historical insights and best practices to drive email strategy.• Partner with the field development team on weekly Designer emails and communications• Develop email campaign audience criteria, which include segmentation, cadence, sequencing and dynamic content targeting.• Through KPI data and trend analysis; propose, initiate and track testing programs designed to improve the user email experience. Search Marketing & Paid Social• Manage the strategy, execution and ROAS of online marketing campaigns, including campaign setup, creative testing, reporting, analysis and optimization• Collaborate with the marketing team to develop campaign calendar to drive revenue and sign ups.• Launch SEM and drive SEO strategy with third-party.Ecommerce• Identify and implement site tests and developments working with Intellimize and Dynamic Yield to prioritize and launch new site tests to drive conversion KPIs. • Lead KEEP site testing strategy with cross functional teams• Analyze monthly GA Ecomm dashboard and share out key takeaways and next steps • Optimize website and social media channels for SEO as well as usability
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  • Stella & Dot Family Of Brands
    Email Marketing Coordinator
    Stella & Dot Family Of Brands Sep 2016 - Mar 2018
    Brisbane, California, Us
    Manage day-to-day project initiation, creative proofing, execution and deployment for all KEEP Collective and EVER Skincare email marketing initiatives.Work closely with the internal content development teams to collaborate on the promotional calendar development, email events, and creative content.Develop email campaign audience criteria, which include segmentation, cadence, sequencing and dynamic content targeting, using data pulled from Marketing Cloud. Provide weekly status reports to management detailing campaign performance. Perform ad hoc campaign analyses summaries at the request of the marketing teams and clients.Collaborate with in-house creative team, Promotions team and project managers to achieve project deadlines, while also ensuring promotional messaging and creative consistency across advertising programs where appropriate.Through KPI data and trend analysis; propose, initiate and track A/B testing programs designed to improve the user email experience.Keep abreast of the industry best practices and provide recommendations for internal strategies.Accountable for meeting weekly, monthly and yearly forecast goals – adjusting plan as necessary
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  • Blue Goji Corp.
    Marketing Associate
    Blue Goji Corp. Oct 2015 - Aug 2016
    Austin, Texas, Us
    • Responsible for growing and managing social media posts and content• Plan, manage and execute campaigns across multiple platforms• Responsible for tracking campaign data and compile weekly and monthly reports for management showing results (ROI)• Plan and execute tradeshow events • Create and monitor email marketing sequences • Create and monitor online campaigns to increase brand awareness• Responsible for maintaining and creating content for the website
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  • Dailyrx News Network
    Social Media Strategist
    Dailyrx News Network Oct 2014 - Oct 2015
    • Responsible for creating and maintaining an engaged health community on Facebook, Google +, Twitter, and Pinterest• Responsible for creating targeted posts that reach the right audience and analyzing engagement results to make the next one better• Plan, develop, implement, and analyze social media advertising campaigns to drive traffic to dailyRx.com, dailyRxNews.com, and RxWiki.com• Pull and analyze data from Google Analytics, Facebook Insights, and Twitter Analytics to create easy to understand reports• Manage social media properties inside content delivery system• Coordinate the creation and promotion of the slideshow content type
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Stephanie Barbour Skills

Microsoft Excel Powerpoint Research Marketing Microsoft Office Microsoft Word Facebook Social Media Customer Service Event Planning Content Marketing Social Media Marketing Social Networking Digital Marketing Online Advertising Google Analytics Hootsuite Management

Stephanie Barbour Education Details

  • Trinity University
    Trinity University
    Business Administration

Frequently Asked Questions about Stephanie Barbour

What company does Stephanie Barbour work for?

Stephanie Barbour works for Cocokind

What is Stephanie Barbour's role at the current company?

Stephanie Barbour's current role is Director, Ecomm at Cocokind.

What is Stephanie Barbour's email address?

Stephanie Barbour's email address is st****@****ics.com

What is Stephanie Barbour's direct phone number?

Stephanie Barbour's direct phone number is +151641*****

What schools did Stephanie Barbour attend?

Stephanie Barbour attended Trinity University.

What skills is Stephanie Barbour known for?

Stephanie Barbour has skills like Microsoft Excel, Powerpoint, Research, Marketing, Microsoft Office, Microsoft Word, Facebook, Social Media, Customer Service, Event Planning, Content Marketing, Social Media Marketing.

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