Stephanie Berry, Mba Email & Phone Number

Seattle, Washington, US

San Francisco, California, US

• Internal expert on custom data flows and integrations that feed marketing technology stack.
• Played a leading role in vetting, selecting, implementing, and adopting new platforms.
• Support and guide audits and documentation of existing infrastructure and tools to shape a roadmap for the Marketing team.
• Proactively sought opportunities to optimize practices for better visibility and scale to ensure better campaign performance.

San Francisco, California, US

• Proactively identified and improved on system and process gaps, owned root cause analysis, and defined processes for marketers.
• Defined and executed strategic recommendations by analyzing data from lead attribution, pipeline metrics, and marketing activities.
• Partnered with marketing to create and implement an ideal customer journey with complex decision trees.
• Administered marketing technology stack infrastructure to optimize platforms for our marketing and data needs.

Boston, MA, US

• Owned the implementation of marketing automation platform (Marketo) and systems lead flow design between Salesforce and Drift.
• Architected lead lifecycle and revenue attribution model to measure marketing campaign effectiveness.
• Built dashboards and developed reporting cadence for marketing team KPIs.
• Collaborated with lead generation managers to implement and optimize lead nurturing campaigns.

Chicago, IL, US

• Led the creation, automation, and maintenance of reports, and dashboards to measure marketing effectiveness and ROI.
• Established scalable systems and processes that join simplicity with best practice to meet the needs of the organization.
• Manage operations roadmap and marketing technology stack for $2B healthcare IT company. Implemented systems for marketing automation (Marketo), customer journey attribution (Bizible), sales asset management (Seismic).
• Proactively managed $20M marketing budget. Improved processes and IT to eliminate extraneous spend to recover 15% of budget.

Chicago, IL, US

Chapel Hill, NC, US

• Developed full-cycle project plans to communicate expectations, manage deadlines, and document deliverables.
• Managed technical team through development, testing, migration, and launch of several Wordpress and Drupal websites.
• Identified opportunities in underserved markets and generated informative content to target this audience in outreach campaigns.
• Assessed strategic marketing initiatives to forecast and develop annual operations budget that would generate the highest ROI.

Raleigh, NC, US

• Conducted routine data analysis and A/B testing to evaluate user trends and activity to better implement targeted marketing efforts.
• Evaluated organization’s functionality model for potential process improvements and instituted an optimized operating procedure.
• Strategized the website overhaul, audit, and launch for franchised legal practices in Canada, Australia, and throughout the U.S.

Charlotte, NC, US

• Created process for B2B SaaS startup that successfully streamlined operations and reduced implementation timelines by 2 months.
• Managed team of software developers, designers, and engineers to meet project objectives and implementation deadlines.
• Expertly managed an average 25 concurrent projects for varying industries, including non-profit, government, and e-commerce.

Master Of Business Administration (M.B.A.), Marketing Management

Bachelor'S Degree, Organizational Communication

Certificate, Web Design & Development