Maison Isor is a family-owned French jewelry house specialized in Wedding jewelry and bespoke creations. It has 2 stores in Paris and 1 online store.- Developed the marketing planning with the CEO: key campaigns and private sales.- Improved the customer journey across the sales tunnel: online, in-store and post-purchase.> Website UX: modified landing pages and CTA buttons towards getting in touch with the sales team.> Redesigned automated appointment e-mailings: no-show rate reduced.> Created a feedback form to measure the quality of the store experience.- Managed a trainee.E-commerce site management and sales growth: - Implementated sales promotion: > Updated the product sheets > Created landing pages, banners and pop-ups> Brief and supervized creative materials with the DA department - Optimized UX via Shopify: convert to purchase or to get in touch with the team via chat or setting an appointment.- Content writing: edited blog articles and other pages.Brand visibility: - Developed SEO and SEA acquisition drivers in collaboration with an agency.- Increased in store and remote appointments.- Managed the My Google Business sheet.- Looked for collaborations with external websites: article or Mariage blog address book.- Steering influence strategy with an agency- Planned social media editorial (Instagram, Pinterest, Tiktok) with the DA department.CRM : - Built the customer database: creation of forms for prospects and new customers.- Developed the communication planning : briefing and programmation of the campaigns (emailing, SMS and Whatsapp).

Leader européen de la livraison de sushi, Sushi Shop dispose d'un réseau de 145 points de vente en France et à l'étranger (Royaume-Uni, Belgique, Luxembourg, Suisse, Espagne, Italie, Portugal, Emirats arabes unis, Arabie saoudite).Marketing Produit : - Gestion du développement de l'offre produit- Développement du packaging avec l'équipe Achats- Analyse des performances produits et recommandation des prix selon le marché- Gestion de l'offre produit chez les agrégateurs (Uber Eats, Deliveroo...)Marketing Opérationnel :- Coordination de la mise en place opérationnelle de chaque temps fort : > Recommandation du plan d'activation 360° offline et online > Rédaction des contenus et des supports de communication > Briefing, développement et suivi des productions des supports de communications, PLV et l'animation commerciale digitale (site web et app) > Coordination avec les différents départements internes (achats, WEB, CRM, IT, Acquisitions, etc)- Suivi du plan CRM : création des e-mailings, A/B testing et analyse mensuelle avec best practicesMarketing Local :- Gestion des demandes spécifiques au local : street Marketing, actions promotionnelles, développement de PLV spécifiques, etc.- Accompagnement des ouvertures et des rénovations de shops - Élaboration d’outils pour fluidifier le quotidien opérationnel : formulaire de diagnostic du shop, kit clé en main d'actions, base de données etc.- Suivi des KPIs et reporting- Management d'une personne

- Developed and implemented the annual international marketing plan : POS materials, e-mailings, website content, etc.- Coordinated production with external providers and monitored budgets- Dealt with requests from international shops : promotions, partnerships, CRM campaigns, etc.- Analysed the past marketing and sales operations- Monitored the market competition

- Serving customer- Taking the bill payment- In charge of after sales service

- Self management of brand’s wall unit and its inventory- Served customer and collected the bill payment- Built customer loyalty

- Gave customized suggestion to customers depending on their needs- Dealt with the new collection- Helped daily to manage the retail store

- Collected information about potential distributors of countries and geographic areas defined for the brand (Sourcing on social media and BtoB media)- Carried out market research on competitive market and distribution structure on specific countries and geographic areas- Produced commercial presentation and sales tools (release books, sales pitch, order files)- Coordinated implantation orders for new opening in countries- Participated in the organisation to international professional fairs- Management of e-commerce activity : > preparation of France online orders, reporting and customer service > update of the website store locator > support for the launch of Tmall (China) and Jumia (Ivory Coast)- Contributed to digital activity : partnership with bloggers, suggestion of contents for social media- Sales analysis and forecasts

- Carried out an assessment of the current situation of the company- Realized a Market analysis focused on Polish customers in order to identify the profil of the Polish tourist in France.- Updated the company's communication especially on social media

- Counseled customers in the purchase of products as gifts- Managed the store's stock- Involved in private sales and sales- Dealt with the new collection