pi-top provides K-12 students with the tools they need to learn coding, programming, robotics, and computer science. Our mission is to make teaching and learning computer science hands-on, fun, and easy, and to give our students the skills they need in a rapidly changing world.

Helping students around the world gain valuable life and career skills through free online applications. Responsible for building and implementing a marketing strategy for the K-12 education market - including key messaging, inbound marketing activities, customer outreach, press, and product ambassadors.

Consulting with international and domestic, K-12 and Higher Education companies, I provide strategic channel sales and marketing expertise to increase sales, and build product, company, and brand awareness and enthusiasm.I assist clients in channel sales and marketing initiatives including planning, and implementing new reseller and distribution sales channels, developing marketing initiatives to increase brand recognition value perception, press outreach, and events planning. Clients include: Houghton Mifflin Harcourt, LearningStation Inc., McGraw-Hill Corporation, CrisisGo, Burton and the Brains, Illustrative Mathematics, ASSIST Education, Kaptivo. Examples of projects include:- Analysis and development of a successful channel program- Channel marketing initiatives - Creation of channel sales strategy and programs- Onboarding channel sales and distribution partners- Social media planning- Development and construction of ambassador/advocate programs- Branding and literature strategy- Evaluation and creation of communications strategy and tacticsI will provide the strategy and deployment of all your channel sales and marketing communication needs from start to finish including; training, sales and marketing strategy, branding and logo development, communications, SEO, website services, and much more.

Led a remote international marketing team (across North America, Central America, South America and EMEA) in developing marketing and communication strategies based on regional differences and needs. Improved efficiencies, implemented measurements of marketing impact, and developed long range plans for increased product, and service awareness.Spearheaded global partner marketing strategy including:*Planning and implementation of programs to increase product usage*Developing opportunities for connections between students, faculty and staff worldwide*Creating overall messaging and training internal and external partners for consistency*Building brand awareness strategies to improve awareness by 20% in one year.

Responsible for building the strategies for new marketing department including:*Lead generation strategy and implementation*Sales training and development of sales tools*Product support through pricing and competitive research*Conference and event strategy*Partnership marketing Also in charge of identifying and leveraging key associations, developing overall branding message and strategy, and providing industry research and education to sales team on a quarterly basis.

Responsible for defining the corporate and channel marketing strategies and tactics for the K-12 markets in the US and abroad. Collaboration with cross-functional team members to develop an integrated marketing plan to build awareness and drive leads to meet aggressive growth goals. Charged with leveraging marketing resources to drive product and pricing strategies.

Promoted to oversee school sales division including reseller channel, outside sales reps, marketing, public relations, operations and tradeshows. Challenged to re-build Knowledge Adventure image as a leader in the school market after numerous mergers and acquisitions. Oversee Reseller Sales Account Executive, and Marketing Coordinator. Selected Accomplishments:• Requested, planned and implemented change of software to be fully installable, saving up to 90% on COGs. Worked with resellers to implement new paper licensing program for all new installable software. • Directed marketing on the desired image of Knowledge Adventure on an all-new catalog, demo CD, sell sheets and all marketing pieces for distributors, resellers and educators.• Managed the development of correlating all products to all 50 state standards. Planned the implementation of offering product specific state standards available online • Directed the creation of standard packaging for new product builds and organizing the transition of current product offerings saving 45% yearly on COGs • Launch of five new software titles into the school market with tradeshow, direct mail and email campaigns as well as advertising and media campaigns• Led and managed creative service projects including outsourced project managers and/or agencies for all assigned product packaging, promotions and marketing campaigns, and sales support. Worked closely with internal and third parties to cut marketing costs by 30%• Worked with lobbyist group in Austin, TX to promote the sale of new products in correlation to a TX statewide bill totaling $5M• Launched school fundraising program and secured contracts with TX, NC and CA for fundraising implementation • Planned and implemented two test telemarketing campaigns to promote products and fundraising program