Provide strategic direction for Events and Entertainment - including joint-venture arenas. Develop and present cohesive social media strategy around property residency shows, concerts and citywide festivals. Collaborate with various partners, both internal and external, to ensure marketing initiatives are supported and in-line with overall brand guidelines. Utilize the MGM Resorts International social media footprint (73 channels) to build awareness, generate buzz and increase share of wallet which contributed to the 2015 net revenue of $9.2B.

Plan, manage, and coordinate social media strategy. Direct third-party social media agency to execute strategy on various platforms. Establish, collaborate and maintain relationships with multiple film studios and movie exhibitors to promote upcoming films and partnerships in the social space. Coordinate with internal content, video, marketing, mobile and ad sales teams to grow social audience, sell movie tickets and drive traffic to Fandango.com and the Fandango mobile app.

Provide social media strategy for global clients in the Travel, Sports, and non-profit industries among others. Establish and maintain relationships with clients, vendors, and third-party agencies. Provide brand audits and social media recommendations per client. Oversee and execute social marketing strategies and social integrations with traditional marketing campaigns for Digital Royalty’s top global hospitality client Hilton Worldwide. Execute social ad buy placements as well as provide social analytics per campaign.

Responsible for overseeing the execution of strategic social media and digital initiatives, including developing and managing the social aspect of marketing campaigns, supervising high-profile channel accounts, and integrating interactive and new media into the overall business strategy. Create and implement standards of practice across the Caesars Entertainment enterprise (50+ US properties including Canada).

Implement the online community strategy, coordinating with stakeholders across the company to ensure its effectiveness. Collaborate with the product development team to ensure the community platform is kept up to date and functional for the end user. Collate user feedback and regularly feed insights to senior executives, Marketing and Editorial teams to help evolve their strategies in a timely fashion. Manage affinity/loyalty program to increase traffic to NBC.com. Moderate all User Generated Content to align with the company’s moderation policy. Manage online communities on social networking sites related to NBC shows.