Stephanie (Fasold) Colleton Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

Own and optimize relationships with Iterable’s highest-value enterprise customers. Develop strategic multi-threaded relationships with a variety of stakeholders in each organization. Unlock the value of Iterable, demonstrate ROI, identify KPIs, optimize martech integrations and drive platform adoption, customer retention and expansion. Problem-solve for customers through collaboration with solutions, support, value consulting, product and engineering teams.- Oversee a book of enterprise-level Iterable customers with a total ARR of $5.4M- 2023 President’s Circle winner - achieved 240% of annual revenue goal on renewals and upsells- Average CSAT 4.8, average NPS 8.8- Led department initiative to optimize customer renewal process and reduce churn- Served as a mentor in the mentorship program as well as on the leadership teams for the Parents & Caregivers affinity group and the New York office

San Francisco, California, Us

- Achieved a 100% renewal rate on a book of enterprise-level customers with a total ARR of $2.7M - Acted as a subject matter expert for a new feature. Supported CSMs that were learning about this newer medium and hosted user groups to train customers.- Took a leadership role in synthesizing information on industry changes and developed playbooks for our customers on managing the impact- As part of the Analytics & Insights task force, provided the customer perspective on platform features to product and engineering teams to influence the product roadmap- Served on interviewing panels and as a role mentor for new teammates during their onboarding

Boston, Massachusetts, Us

Owned sales opportunity pipeline and customer success model for the Professional Services team. As a member of the department’s leadership team, provided direction for department goals and resource capacity planning.- Owned customer success lifecycle improvements such as sales-to-service handoff, reducing redundancy, implementing efficiencies, leveraging customer feedback and identifying cross-sell opportunities- Represented Return Path in the email industry by hosting customer and prospect sessions, speaking at industry events, delivering webinars, authoring research studies and writing blog posts- Provided client-facing sales engineering for 100+ consulting opportunities increasing YoY growth by 40% - Using sales methodologies such as Challenger and SPIN Selling, scoped prospects’ email marketing challenges and developed SOWs and contracts for all opportunities. Handled objections and negotiated scope and pricing. - Trained all sales and service colleagues on Professional Services product offerings and partnered to identify sales opportunities within customer portfolios. Developed all sales and marketing collateral.

Boston, Massachusetts, Us

Led sales and customer success for innovative data optimization products developed by Agile Labs team.- As a team lead, defined team goals and developed the team's operating system. Hired, onboarded and managed sales enablement managers and solution architects.- Created and evolved the service design blueprint from sales-to-service handoff through data integration, testing, production rollout, customer training and customer feedback. Identified bottlenecks and workflow optimization opportunities and adjusted processes to address issues that impeded integration.- Defined and iterated on the value proposition and ROI solution story for new data driven products. Identified prospect qualifiers for business model, platform integration and workflow changes. - Collaborated with sales leadership, sales operations and legal department to define new product commercial terms including Salesforce opportunity structure, pricing and contract terms- Developed all sales and marketing collateral such as pitch decks, customer personas and FAQs. Trained sales and served as subject matter expert in client interactions to vet beta candidates and pitch solutions.- Project managed customer engagements that demanded the continual pivoting required for beta products

Boston, Massachusetts, Us

Worked collaboratively with top email marketers across a variety of industry verticals to develop strategic and actionable solutions that improved email program ROI and deliverability.- Delivered over 150 strategic email marketing consulting projects. Clients included Bank of America, Charles Schwab, Southwest Airlines, Travelers and Williams-Sonoma brands. - Led sales discovery calls with prospects. Demonstrated strong ability to build rapport, understand business models, uncover challenges and scope engagement proposals that met customers’ needs and price points. - Represented Return Path in the email industry by hosting customer and prospect sessions, speaking at industry events, delivering webinars, authoring research studies and writing blog posts- Served as a liaison with sales teams to gain insight into sales challenges, foster collaboration and drive revenue- Contributed to a cross-functional team that included product, analytics and engineering to launch new solutions

Us

Directed e-commerce marketing strategy. Managed full lifecycle development of web and email products.- Directed launch of new business model projected to generate $10 million in incremental annual revenue- Spearheaded development of measuring and tracking methodologies to evaluate success of website and email enhancements. Managed vendor selection and implementation process.

New York, Ny, Us

Defined overall strategy and requirements for products within the Entertainment and Sports channels.- Directed website redesign which drove a 170% increase in usage and 25% increase in revenue - Increased email subscriber base 500% by directing strategy, deployment and the email vendor relationship

Dublin 2, Ie

Consistently orchestrated successful software deployment and business integration for client’s largest customers. Supervised a team of both client and Accenture resources and led team to exceed year-end goals. Distributed customer assignments, monitored productivity, provided performance appraisals and trained new team members.

Ba, International Studies

Education record