Led the product strategy and marketing efforts for three innovation management tools—Idea Management, Technology Discovery, and Pipeline Management—from concept to go-to-market. Developed product roadmaps and go-to-market strategies that significantly drove market share, customer acquisition, and product adoption.Managed a cross-functional team of developers, marketers, and support staff, optimizing resources and fostering collaboration across departments. Increased product visibility… Show more Led the product strategy and marketing efforts for three innovation management tools—Idea Management, Technology Discovery, and Pipeline Management—from concept to go-to-market. Developed product roadmaps and go-to-market strategies that significantly drove market share, customer acquisition, and product adoption.Managed a cross-functional team of developers, marketers, and support staff, optimizing resources and fostering collaboration across departments. Increased product visibility through targeted marketing campaigns and enhanced customer acquisition and retention with strategic product enhancements and monetization efforts.Developed a technology scouting platform that empowered clients to identify emerging trends and opportunities. Integrated customer feedback and market research into product decisions, resulting in improved user engagement and feature adoption.Executed marketing campaigns that aligned with product positioning, creating compelling messaging and collateral to support product launches and sales enablement. Improved conversion rates with the development of effective sales tools and resources.Oversaw key initiatives, including SIEM implementation, SOC II audit preparation, GDPR compliance, and RFP security questionnaires, ensuring product security and regulatory compliance.Utilized data-driven decision-making to optimize product features and marketing efforts, driving recurring revenue growth and positioning products to capture new market segments. Show less

Managed product vision and quality of releases.Developed product concepts, improving functionality and user experience.Created policies and security protocols, enhancing compliance.

Launched a new WordPress website, increasing web traffic by 40%.Built databases for campaigns, generating 500 new leads.Managed social media channels, increasing engagement by 1,500 interactions.

Managed $100,000 advertising budget, achieving a 25% cost reduction.Directed Google AdWords campaigns, increasing web traffic by 4,000 users.Designed 30+ print and digital ads, enhancing brand recognition.

• Managed digital campaigns, increasing conversion rates by 18%.• Developed training manuals and platform updates, improving adoption by 20%.• Implemented Salesforce, boosting sales productivity by 25%.

Assisted 30+ small businesses with branding and marketing plans.Created 50+ marketing materials, increasing client sales by 25%.Designed 20+ websites, boosting online sales by 30%.