Marketing leader with experience driving digital demand generation, field and corporate events, customer and partner marketing, PR and AR across EMEA and JAPAC. Favoring cross collaboration with regional leadership, I thrive being a business partner more than a pipeline driver. The key for marketing leaders is balancing the stakeholders' requests, KPIs while nurturing and developing a team on a path to innovation. Nowadays working for a private-equity funded company, I have to drive innovation with an acute growth mindset while ensuring profitability. My marketing roots come business journalism and digital marketing. For me, data only tells half the story. Insights drive the improvement of customer experience and help to identify business opportunities and go-to-market. I am thrilled to see the development of Gen AI and its impact on marketing, especially when responding to growing requests while having limited resources. I am exploring Gen AI to create customized (and translated) customer journey at scale. I was already a big fan of AI and ML for targeting and optimization of digital campaigns.