Stephanie D'Souza Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Montreal, Quebec, Canada

- Define the annual marketing plan, strategies and on-going initiatives for the sun product line- Develop the marketing calendar and implement integrated communications strategies- Oversee the execution of 25+ campaigns annually: development of the media plan, creative concept as well as production and delivery of assets.- Conduct benchmarking and post campaign performance analysis to evaluate ROI- Lead a team of 5 specialists and coordinators - Manage the budget for the company’s main product line- Improve processes to build on efficiencies- Launch new destinations, products and/or product portfolios, markets and programs- Define and implement short term tactical initiatives to stimulate conversions- Work closely with cross-functional departments and stakeholders to align communications strategies, collection launches & the annual marketing calendar to business objectives- Ensure brand guidelines are respected throughout all touchpoints- Understand customers’ needs and develop customer segmentation to define target audience for each product portfolio through customer trends analysis- Monitor market competitors and market trends- Work closely with Air Canada to define visibility opportunities for Air Canada Vacations campaigns

Montreal, Quebec, Canada

- Brand manager for Canadian and American brands at Vision Group Canada - Ensure coordination and management of brand standards across all platforms - Manage the production of national and provincial 360 campaign assets: digital, print, radio, TV, out-of-home, marketing collateral, in-clinic media, and web channels- Create new campaigns with the internal studio and present the campaign to the omni-channel team- Create new content for our social media platforms including Facebook, Instagram and TikTok- Collaborate with different media influencers to create testimonial videos to promote our brand on their social media accounts and leverage the content in our digital strategy- Brand proof all marketing pieces (collateral, web, advertising, etc.)- Analyze campaign performance, make recommendations and present ROI- Coordinate, communicate and build strong relationships with cross-functional team members to execute assignments and work requests- Onboard new employees from the brand team to learn our processes- Delegate tasks to our marketing coordinator

Montreal, Canada Area

- Project manager on creating a new brand with the internal studio and managing the delivery of the marketing strategy: creation of all in-clinic assets, website, digital campaign, radio and print- Implement various marketing tactics using print, radio, TV, out-of-home, marketing collateral, in-clinic media, mobile and web channels- Creating new campaigns with the internal studio and presenting the campaign to the omni-channel team- Collaborate with different media influencers to create testimonial videos to promote our brand on their social media accounts and leverage the content in our digital strategy- Preparing marketing briefs for campaigns, financing offers, and in-clinic assets- Analyzing campaign performance and making recommendations- Seeing to improvements, refinement, and reuse of marketing material- Responding to marketing requests from different internal departments and offering input- Composing internal memos communicating marketing initiatives- Ensuring that all marketing material, including the website, has the most up-to-date information- Maintaining and updating content of current websites

Montreal, Canada Area

- Commercialization of the payment solution through web and traditional marketing- Conception of promotional medias, email and campaigns- Optimization of the product website- Organization of the different conferences- Coordination of the different sales strategies- Working closely with different providers.

Montreal, Canada Area

- Organization of corporate and client events- Evaluation and update of promotional medias and company website- Working closely with different providers. Implement the marketing strategy for the company

Montreal, Canada Area

- Conception of promotional material for the conference such as the booth, pamphlets, banners, gifts, etc. - Working closely with the different providers, such as market research firms, communications agencies, printing agencies and merchandise providers- Organization of the different conferences, EquiSoft attends over 20 conferences a year- Work on the conception of the company website

Montreal, Canada Area

- Online release of the monthly newsletter- Optimization of the company website- Organization of corporate and client events- Conception of promotional medias such as emails, pamphlets and objects.

Bachelor Of Business Administration, Marketing

Traineeship, Adobe Softwares

36 hours of training in Adobe Photoshop, Illustrator and InDesign

Dec Sciences Humaines, Administration