Stephanie Fiorelli Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Social Media Management: Promoted Division of Student Affairs events, programs, resources, mission, and culture to diverse audiences. Centralized over 40 accounts down to 13. Used social listening to understand audience interests and needs and create content that lead to 14.6% increase in followers and a 294% increase in engagement on main student life Instagram. Analyzed KPIs to determine account performance and to pivot strategies. Taught three Intro to Social Media workshops for the Division. Audience Research: Explored audience needs, interests, and behaviors through daily social listening and industry newsletters. Presented findings twice a month to help guide marketing strategies. Copy Writing: Communicated information to students, parents, and community members through articles, newsletters, and emails. Developed templates for article and email analysis and A/B tests. Pitched articles to clients based on analytics, content gaps, and audience needs. My articles had 30% more page views than the average for department. Leadership: Trained and mentored seven Ohio University students on social media and content teams. Lead weekly meetings and professional development sessions for social media team. Fostered an inclusive environment where students could learn job skills and use their expertise to better share University information.

Child Care: Keeping children safe, happy, and entertained while their parents work out. Homework help, reading, child socialization, crafts. Used multitasking and creativity skills to take care of up to 15 children. Praised for my patience and creative problem solving. Experience with multiple infants and children with special needs

Burlington, Ky

Copywriting and Content Development: Writing engaging blogs that increased daily page views by 160% and assisted in $14,874 in conversions. Used Google Analytics to understand reader interests and develop content calendars, which lead to a 184.5% increase in returning blog visits.Email Marketing Campaigns: Worked with graphic designer and video team to create digital assets for targeted email campaigns to cross-sell and up-sell customers. Used analytic reporting and A/B testing to increase open and click-to-open rates.Campaign Planning: Developed and executed quarterly marketing campaign plans that brought in over $170,000 in Google partner funds. Campaign activities have included case studies, customer nurture programs, and a webinar.Market Research: Instituted company’s first market research initiative to better understand customer needs and am collaborating with Customer Assistance team to make this a continual effort.

Social Media Strategy: Developed strategic content for Facebook, Instagram, and Pinterest pages to promote trip to future students and inform current students about events, deadlines, and travel tips. Bought targeted ads on Facebook to increase awareness of programSocial Media Graphics: Create visually appealing graphics using Canva and Photoshop to attract attention on Facebook, Instagram, Pinterest, and website blog.Website Redesign: Updated Xavier London website by editing copy from old website, writing new SEO copy, curating images, and creating graphics. Results are being monitored with Google Analytics, and program head described the new website as “fabulous”.

PIE uses experiential, project-based, and blended learning methods to teach students STEM, business, and critical thinking skills through case studies based on local businesses. My responsibilities included: Research: Interviewing owners and managers of local businesses and researching their company, product, and industry to create case outline.Writing: Synthesizing information to write engaging and age-appropriate cases that help students learn and apply critical thinking skills and reinforced teacher-taught STEM and business skills.

Social Media Management: Saw need to promote organization digitally, and proactively took over Facebook and Twitter pages and expanded platforms to include Pinterest and Instagram. Wrote engaging social media content to educate college students about mental health, club events, and meetings and build community around supporting mental health initiatives.Event Planning: Used problem solving and collaboration skills to develop and execute award-winning events that were consistent with Active Minds branding.

Campaign Creation: Collaborated with team to design new social media promotions for clients and scheduled social media content for LinkedIn, Twitter, and Facebook using Hootsuite.Social Media Analytics: Organized monthly social media impact reports with Sprout Social to show how dooley media increased our clients’ social media presence, and analyzed impact reports to write case studies highlighting client success stories.

I worked to merge Xavier Study Abroad with the more established Xavier Center of International Education Facebook page, to create Xavier International, a place where students can see their opportunities to learn study abroad, different cultures, and travel. Content Creation: Wrote social media copy about Xavier University’s study abroad programs, cultural events on campus and in the community, and travel. Created graphics using PhotoShop to digitally promote events and study abroad trips

Competitor Analysis: Analyzed the museum’s national competitors’ social media activities and presence to create a best practices document that supervisors described as “invaluable”.Community Management: Responded to Trip Advisor reviews by using customer service skills to de-escalate frustrations.Website Updates: Collaborated with copywriter to create the “Weddings at Union Terminal” web page. Updated website and museum-wide event calendar using Drupal.

Mba, Marketing Concentration

Bsba, Marketing

Activities and Societies: Active Minds, Marketing Club, Xavier Women in Business