Stephanie Gonzalez Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, United States

- Responsible for oversight of 5 key departments: growth, operations and facilities, marketing, broker, and finance departments along with strategic growth of the organization through management of external community partnerships, agent acquisition, growth, and retention.- Brought on company CFO; collaborates on P&L, financial planning, and agent sales metrics. Responsible for allocating, directing, and managing annual budget.- Serves as company spokesperson for all internal/external stakeholders; leads brokerage-wide meetings and sales calls, represents company at industry-wide events, represents brand to media and industry partners.- Identifies industry trends, develops and measures organization’s strategic goals, and assesses/minimizes risk to the company.- Develops annual strategic plan, with subsequent quarterly department initiatives; directly based on the needs of the agent/customer and the shifting landscape of the industry. - Leads industry partnership program.- Leads coaching programs to increase agents sales volume.

Phoenix Az

- Oversaw acquisition and rebranding of Green Street Real Estate, Inc. to what is now known as North&Co.- Collaborated with the Founder/CEO on long-term business model, strategic planning, business mission and vision-setting, and company-wide policies and procedures.- Managed P&L and strategic financial development with external third-party finance and accounting partners.- Developed and implemented company-wide programming to ensure success of agents and employees: monthly brokerage meetings, top producing agents awards, recognition awards, classroom training, industry panels, mastermind sessions, and holiday/recognition events.- Oversaw implementation and adoption of all new tech suites, systems, and applications for employees, agents, and consumers; including developing an automated marketing template platform, consumer-facing residential real estate application, and broker/deal management software.- Developed key community and vendor partnerships programming to strengthen agent’s internal resources and develop additional revenue streams for brokerage operations.- Oversaw all media, communications, PR strategy to represent the company and build brand awareness in the Greater Phoenix community; including website, social, print, digital, and traditional advertising.- Oversaw new office headquarters acquisition and remodel along with 3 other subsequent office establishments throughout the Phoenix Valley.- Oversaw development, management, and growth of the employee operations team including recruiting, onboarding, training, benefits, and performance reviews.- Responsible for recruiting, contract negotiations, talent development, and retention of all agents.- Worked directly with, and managed programming for coaching and growth of agents including brand presence, business model development, go-to market strategies, financial and industry trends analysis, and human resource support.

Phoenix, Arizona, United States

Phoenix, Arizona, United States

- Hired to spearhead the start of a new real estate company including the establishment of the new entity as well as the successful launch of sales, marketing, operations and infrastructure efforts.- Responsible for the sales, operations and financials for a boutique real estate brokerage with 84 full-time agents - managing 500 transactions, 126-million in total dollar volume and 3-million dollars in revenue in 2014. - Identified new sales and support strategies – to include performance tracking, hiring, firing and training to change the profile and performance of the existing population of sales agents. - Recruited 32 agents in the first 7 months, a 30% net increase. - Responsible for the management and performance of all independent contractors, employees and third-party consultants. - Responsible for mitigating losses by 61%, 2013 vs. 2014 (in a year where revenue was down 16% from prior year).- Identified and created four new strategic partnerships and tripled annual marketing income. - Identified strategies for marked improvements in key metrics: closing ratio increased from 72% to 83%, average profit per deal increased by 10%, average sales prices increased from $262,000 to $284,000.

Phoenix, Arizona, United States

- Responsible for the management and operations of the support services team (departments include marketing, communications, PR, education, events and business development). Supervised a team of four staff members. - Managed company’s institutional marketing funds, developing internal and external brand messaging, campaigns and copy for all print, online and new media strategies.- Responsible for creating, developing and implementing all in-house training and education. Including authoring the company’s first proprietary new agent training program (with one-on-one new associate orientation, 10-day classroom curriculum and agent advisor/mentor program). - Managed all internal and external communications efforts. Create strategy and content for corporate communications, company website, agent-only intranet, local media opportunities and crisis communications as needed.- Responsible for managing and choreographing 18 annual events, resulting in total net positive income.- Manage ancillary partner and local vendor programs, personally negotiating $40,000 in additional income in 2013.- Monthly and quarterly analysis of internal and external data and statistics; provide subsequent trends and forecasting reports as well as create and implement targeted recruiting, marketing, communications efforts. - Managed recruiting from March 2010 through September 2011, increased total agent population by a net +4% (only net positive increase in 5-year time frame).

- Responsible for high-level management, operations and strategy of all international support services (departments include marketing, communications, events, business development and education). - Responsible for developing and managing a 1-million dollar annual budget for 15-annual national conventions, conferences and events.- Created a new professional-development department, established the education and training structure as well as corresponding curriculum for franchisor/franchisee support for 500 offices.- Responsible for developing a new communications strategy, to include internal communications, crisis management, corporate communications and PR.- Collaborated with the senior team to create a new company brand identity and strategy, including corresponding collateral marketing materials and advertising campaigns.- Developed a new business development department, successfully adding 60K to the bottom line.- Successfully reduced support services annual operating budget by 15-20%, year over year. - Managed 7-person team to successfully accomplish company goals.

San Francisco Bay Area

- Responsible for the management and operations of all regional education initiatives. - Monthly and quarterly analysis of sales associate production levels and sales tracking.- Worked with the Senior Management to target region-specific educational opportunities. - Organized and managed regional wide training, meetings and company presentations- Managed a team of 6 staff members and outside consultants to ensure efficiency and consistency.- Initially hired as Regional Training Manager, promoted after 9 months.

Los Angeles Metropolitan Area

- Directly managed, mentored, and trained a team of 17 customer service representatives.- Provided classroom training for all new hires on sales, customer service and point of sale. - Conducted train-the-trainer classes for Department Manager’s on technical systems.- Classroom trained the integration of all business information systems, consistently reassessing non-compliance issues and implementing respective education.- Trained on all corporate rollouts of new enhancements and procedures.

Beverly Hills, California, United States

- Trained new agents on sales processes, procedures, etiquette, contracts and disclosures.- Received LA Regional Top Sales Producer Award.

Los Angeles Metropolitan Area