Stephanie Miller Krefman Email & Phone Number

Nashville, TN, US

• Provided senior level leadership and strategic guidance to deliver clients strategically sound and creative recommendations, encompassing diverse channels such as websites, apps, SMS, email, and sales representative.
• Collaborated with cross-functional groups to create innovative marketing programs that enhanced customer engagement.
• Spearheaded the resolution of critical client issues and projects, serving as the primary escalation point for seamless communication and swift… Show more
• Spearheaded the resolution of critical client issues and projects, serving as the primary escalation point for seamless communication and swift problem-solving across multi-disciplinary teams to enable speed to market.
• Improved efficiency by streamlining processes that grew profitability and ensured high-quality output.
• Spearheaded initiatives that led to 50% organic growth YOY.

Greater Nashville Area, TN

• Led and managed all CRM for Nissan and INFINITI aftersales marketing for both the U.S. and Canada, driving enhanced customer engagement and loyalty.
• Oversaw digital marketing campaigns including email, display ads, SEM, and website management.
• Developed and managed yearly $32M client budget and scope, ensuring the strategic allocation of resources to achieve client objectives.
• Collaborated closely with data analytics to contribute to the strategic vision and identify new… Show more
• Collaborated closely with data analytics to contribute to the strategic vision and identify new business opportunities, realizing cost savings in marketing campaigns.
• Worked in tandem with technology and development teams to build and enhance product solutions.

Nashville, TN

• Led and managed all CRM for Nissan and INFINITI mechanical wholesale B2B and certified collision B2C accounts.
• Identified, developed, and drove long-term strategies and initiatives that resulted in profitable growth.
• Grew the marketing budget 32% YOY through the expansion of marketing channels to include print, email, and radio.
• Elevated client satisfaction and fortified relationships, positioning the agency as a dependable and valued partner in achieving mutual… Show more
• Elevated client satisfaction and fortified relationships, positioning the agency as a dependable and valued partner in achieving mutual success.
• Facilitated seamless and punctual project delivery by fostering robust collaborations with cross-functional teams in Toronto, ensuring consistently high-quality outcomes.

• Guided and empowered an account team through marketing plan development. Fostered creativity and strategic thinking to achieve client objectives efficiently.
• Managed all advertising, CRM and marketing, digital, and digital analytics initiatives.
• Effectively led and implemented successful marketing strategies and campaigns.
• Established transparent communication channels and timelines to manage client expectations effectively, fostering trust and satisfaction while delivering… Show more
• Established transparent communication channels and timelines to manage client expectations effectively, fostering trust and satisfaction while delivering projects on schedule. Show less

• Managed all Advertising, CRM /Marketing, Digital and Digital Analytics initiatives for Ford Motor Credit Company.
• Fostered and managed account team and provide appropriate direction.

Dearborn, MI

• Led research and market analysis for the Ford Customer Service Division (FCSD) Middle East, Asia Pacific, Sub-Saharan Africa, Central America, and Caribbean markets.
• Grew the marketing budget 300% YOY in 2013. Widened the FCSD customer base through the expansion of marketing channels beyond exclusive utilization of point of purchase displays to the inclusion of digital, mobile.
• Grew the marketing budget 300% YOY in 2013. Widened the FCSD customer base through the expansion of marketing channels beyond exclusive utilization of point of purchase displays to the inclusion of digital, mobile.
• Ensured FCSD business plans integrated with the global Ford vision and international vehicle sales strategies.
• Achieved notable performance enhancements and heightened job satisfaction through personalized mentorship and comprehensive training initiatives. Show less

• Managed and coordination of various integrated marketing communications.
• Managed marketing strategies reaching prospects utilizing multiple disciplines including heavy Direct Marketing, Digital, Radio, and Print.
• Day-to-day contact for client team, addressing any concerns, questions, or other client needs.
• Assisted in idea generation for future planning to targeted a niche consumer audience.
• Developed schedules and managed budgets.
• Coordinated the day-to-day execution of… Show more

• Led creative and account management teams through the development of tactical marketing plans encompassing diverse channels such as YouTube, online display, search, trade and newspaper ads, signage, pamphlets, posters.
• Developed contracts, budgets, goal benchmarks, and project timelines, leveraging market and consumer research to optimize plans for cost and time efficiencies, meeting established goals.

AccountInterfaced daily with clients and vendors and worked to make sure everyone was on the same page.Worked as the advertising manager for the GM Goodwrench Service Plus Racing Report.Managed selected projects, including: GMSPO accessory catalogs and brochures; Goodwrench Service Plus Racing Schedule Cards; ACDelco direct mail program; and formulated a.

GM Performance Parts, Collision, and PowertrainWorked with the client to develop large-scale marketing strategies to accomplish the business goals of their Performance Parts, Collision, and Powertrain business channels. In addition, continued to update strategies as needed due to changes resulting from current market turbulence. Based on the needs of the.

Accessories Worked with the client to develop scope of work, budget and deadlines for their Accessories channel marketing strategy.Worked with the client to determine the best way to promote their marketing needs.Supported GM Service Parts Operations product teams and served as a liaison between GM and divisional brand teams.Managed the Leo Burnett.

AAA AccountWorked with the client and the Leo Burnett creative teams to develop a marketing plan and corresponding budgets.Served as a day-to-day contact for the client addressing concerns and questions, while making sure they were up to date on progress being made for their account.Worked with Leo Burnett creative teams to develop specific advertising.

Masters, Counseling; School Counseling

Bachelor Of Science, Communications, Minor In Marketing

Activities and Societies: Sigma, Sigma, Sigma