Steph Mcgowan Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

• Oversaw the strategy and day-to-day management of Bartesian social channels through content creation, post scheduling, and direct customer engagement
• Increased following on Facebook group by 4,332%, LinkedIn by 47%, Facebook page by 45%, Twitter by 22%, and Instagram by 20% since September
• Planned, designed, and sent weekly newsletter that generated $1.5 million in revenue and increased subscribers by 107% since September
• Created descriptions for current and upcoming product releases appearing on packaging and company website
• Utilized Shopify to update website content, review analytics, and assist with customer-facing requests
• Triaged and provided resolutions for customer service inquiries via social media, email, ticketing system, and phone

• In addition to performing the duties of a Senior Content Specialist and Team Coach, served as a point of escalation to the Getaways organization. Monitored both team and individual performance via established metrics..
• Managed a remote team of three to exceed KPIs and mentor individual projects
• Improved Getaways email subject lines that delivered a 14% lift in click rate and 19% lift in conversion
• Reduced operational processes cross-departmentally leading to 222 hours of time-savings in 2019
• Earned a Groupon Leader 360 feedback score of 4.66/5 from manager, peers, direct reports, and cross-functional partners for 2019
• Present weekly reporting on KPIs to senior leadership to identify business trends and areas of opportunity

• In addition to performing the duties of a Deal Qualifier, oversaw day-to-day operations while driving efficiency. Utilized Salesforce reporting, individual audits, and Microsoft Excel to create, implement, and analyze.
• Researched and implemented deal pipeline fast track process which enabled Sales team to generate additional revenue of $216,000 in 2017 and $837,000 in 2018
• Reduced operational processes cross-departmentally leading to 260 hours of time-savings in 2017
• Reduced operational processes cross-departmentally leading to 161 hours of time-savings in 2018
• Owned template transition, testing, and mass copy updates to ensure 559 travel deal pages were standardized across Groupon and LivingSocial websites
• Created and implemented quality standards and KPIs utilized to audit team performance monthly

• Researched, fact-checked, and wrote travel copy to ensure accuracy, transparency, and consistency across deal details, pricing, and values. Liaison between Sales and Editorial teams to clarify customer-facing.
• Created monthly social media postings to promote Groupon Getaways deals
• Took ownership of deal process pipeline for Sales team's highest value account of 16 hotels
• Researched and implemented Information Request templates which enabled Content Specialist team to standardize outreach to Sales team and improve request efficiency
• Assigned deals for review to Content Specialist team while upholding departmental deadlines
• Completed 90-day ramp up training in 60 days

Greater Chicago Area

• Responded and resolved merchant queries via email and chat support; assisted with escalated merchant issues; liaison between sales, account management, editorial, accounts payable, risk management and our account.
• Exceeded metrics every month, including response time, percentage of emails resolved, and quality of response

Greater Chicago Area

• Responded and resolved merchant queries via phone and email; assisted with escalated merchant issues; persuaded merchants to continue with their campaigns resulting in more revenue for the company
• Created 128 campaigns that generated over $80,000 in profit

Greater Philadelphia Area

• Updated social media daily; created and edited blogs for company website and social media; produced graphics for Affiliated Distributors app; provided project support for all divisions of company; coordinated and.
• Utilized social media to increase Twitter followers by 23%, Facebook fans by 20%, and LinkedIn members by 17% since January 2014
• Wrote, copyedited and designed parts of the company’s 2014 AD Today magazine
• Recognized in company’s newsletter by Division President for photography and coordination help during Las Vegas conference of 250+ attendees
• As Wellness Committee member, implemented and organized first year company-wide health screenings, resulting in 60% participation

Plymouth Meeting, Pennsylvania

• Discovered and wrote about new products featured on Tea Magazine’s website and in print editions; updated Tea Magazine Pinterest; provided the Business Development Manager contact names, email addresses and phone.
• New Products page was consistently one of the top viewed pages on the website
• Featured in Contributor’s Q & A for the March/April 2013 issue
• Featured as Contributor in May/June 2013 Digital Issue
• Featured as Contributor in Sept/Oct 2013 Digital Issue

• Updated social media daily for Tea Magazine; discovered and wrote about new products featured in Tea Magazine’s website/print editions; used SEO to drive search engine traffic to Tea Magazine and Electronics Cooling.
• Utilized social media to increase Facebook fans by 163%, Twitter followers by 407%, and Pinterest followers by 583%
• Used metadata to increase SEO traffic by 19% in the first three months for Tea Magazine
• Identified, contacted and reached agreement with top tea bloggers to promote Tea Magazine on their blogs

• Promoted SEMI-THERM 29th Annual Engineering Symposium on Facebook, Twitter and LinkedIn daily
• Transformed from a personal to a corporate Facebook page

• Worked with minimal supervision in a high volume customer facing environment; used and built upon leadership, teamwork, and problem-solving skills
• Top magazine seller in store for summer 2011 promotion

Bachelor'S Degree, Telecommunications, Business Minor

Education record