Stephanie Richards Email & Phone Number

Memphis, Tennessee

• Project manager for the Annual Leadership Conference. 600+ attendees from executive to front line leadership. • Project manager for the development and implementation of the culture shaping initiative across the organization in the US, Canada, Mexico and Puerto Rico. • Certified Culture Facilitator (by Senn Delaney) to lead culture sessions.

West Palm Beach, Fl

• As the first Director of Airports Marketing for Palm Beach County, I was charged with the development and implementation of all marketing activities for the airport. • Develop and implement the marketing and communication efforts • Manage the redesign and launch of the airport’s website and the pages for the County website • Create and manage the social media initiatives on Facebook and Twitter • Plan and place approximately $300,000 media buy for printing, television, digital, radio and outdoor • Design all creative collateral using Adobe Illustrator and Photoshop • Collaborate with the airlines’ marketing departments for implementation of marketing incentive programs • Represent the Airport as the Public Information Officer for all news media • Write and distribute all media releases • Plan and promote inaugural flight launches when a new route was offered by new or existing airlines • Network and encourage use of the airport through Chamber of Commerce memberships • Represent the airport on Tourism Committee for the Boca Raton Chamber of Commerce • Host a table at the Palm Beach Chamber of Commerce monthly breakfast • Give presentations to local business organizations to encourage the use and support of the airport • Travel to the markets where airlines were offering new service to the Palm Beaches to promote the use of the new routes

• Direct marketing and relationship building to increase referrals (i.e. primary care physicians, minor medical facilities, employers)• Create and implement annual Marketing Plan for the practice from concept through execution. • Manage the creative redesign and update of the practice’s website and maintain current information through administrative site. • Evaluate media proposals and negotiate appropriate media buys. • Oversee production and placement of television/radio spots.• Creative execution of all print marketing materials and advertisements.• Evaluate community events and determine sponsorship participation.• Select, design and order promotional items.• Plan and oversee production and vendor coordination of Annual MOG Workers Compensation Seminar for 300+ attendees.

• Create and implement Downtown events from concept through execution. • Court Square Concert Series – a free outdoor concert series featuring local and regional musicians financed through sponsorship solicitation and developed through strategic partnerships with the Memphis & Shelby County Music Commission, Musicians Advisory Council, and Memphis Music Foundation. • Bank of America Downtown Holiday Parade • Center City Commission Annual Meeting – based on the objectives for the year, various venues and formats have been used in recent years to execute this event: Open House at CCC Offices to offer a behind-the-scenes look at the CCC’s work, Court Square, combining the Annual Meeting with the Grand Re-Opening of the Park to re-introduce the community to the renovated “Living Room of Downtown”, and traditional seated luncheons at The Peabody attended by 600+ area professionals. • Downtown Home Show at South End – a free home tour spanning three weekends featuring 11 properties in one neighborhood. Coordinated with the 11 developers and their property managers to implement every element of the event. • Sponsorship package creation and solicitation for CCC events, source partners to underwrite and produce downtown events. • Generated $37,500 in cash sponsorships and an estimated $150,000 in-kind/media sponsorships in 2006. • Raised 162% of sponsorship budget goal for the 2007-08 fiscal year. • Coordinate vendor participation and co-op opportunities. • Negotiate media buys and partnerships. • Create brochures, flyers, print ads, email blasts, and write copy points for radio and TV spots, promotion of CCC events through internal and external communication. • Serve as liaison to CBID for event production technical assistance & permit compliance. • Coordinate cross-promotion of CCC events with downtown residents, businesses and organizations.• Key liaison for Memphis Public Schools Adopt-A-School program.