Steph Clark Email & Phone Number

Louisville, Ky, Us

Louisville, Ky, Us

United States

10 Hats Branding is for the heart-centered entrepreneurs wearing lots of hats in their businesses. After years of working as a product photographer and brand ambassador for major national and global brands (where storytelling through user generated content was the focus) I created a business that helps bring businesses to life and find their unique voice. We focus on: •Website development•Branding guidelines•Logo creation and design•Marketing Graphics and funnels•Blog creation and graphics•Email marketing•Producing relevant product content to reach target customers.•Establishing credibility on social media and persuaded others by virtue of authenticity and reach.•Live streamed dialogue and events on Facebook, Twitter and Instagram to optimize interaction and engagement levels for multiple local and national brands•Engaged with consumers using education, passion and authenticity.•Post testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.•Formulated high-quality written storytelling and visual content for social media campaigns.•Collaborated with demonstration team to engage large crowds.•Analyzed consumer usage patterns to identify trends and target key demographics•Video Production•Video Editing•Digital Media•Video Post-Production•Content Strategy•Storytelling

• Manage all aspects of social media influencer content - planning, production, asset development, review and modification, sharing and publishing across multiple channels (YouTube, Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, etc.• Fortune 500 company experience with influencer marketing, performing research on current benchmark trends and audience preferences.• Design and implement social media strategy to align with business goals• Set specific objectives and report on ROI• Stay up-to-date with current technologies and trends in social media, design tools and applications• Create visual components for posts (photography, graphics, video editing as needed) using graphics & marketing background for organic content•Lead and develop Social Media team•Oversee relationships with social media vendors and suppliers.•Stay abreast of all company communications, policies, brand guidelines, product enhancements and itineraries.•Stay abreast of industry and social media developments by reading trade publications and monitoring online content from key social media accounts and influencers. • Weekly reports and analytics on proven successful campaigns with reports and statistics• Identify, source and curate social media assets for posts across channels, pulling in UGC and influencer content as well as overseeing custom social photo and video shoots• Increase likes, fans, followers, and overall engagement• Create a "community" are around your brand at the local level through new techniques on specific Social Media platforms• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)• Monitor SEO and web traffic metrics• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency• Suggest and implement new features to develop brand awareness, like promotions and competitions

• Featured/Preferred vendor for Photography• Overseeing the creation of a conversation around the brand.• Brand development via Social Media channels • Unique Content Creation through photography, graphic design, and creative writing.• Create social content, engagement, and promotional strategies in accordance with the Content Manager• Create content strategy for, and maintain, all social media channels including Facebook, Twitter, Google, Pinterest, Instagram and Youtube.• Curate brand awareness and company culture aspects for employees• Helped garner the title of highest fan-base in the industry, in America. (30,000+ fans and counting!)• Create and develop video storyboards for commercials, internal videos, and unique content to share via social media. • Create, edit, and update video's for recruiting, events, and internal/external messaging• Correspond with others to adequately use social media to have a positive impact over the advertising budget.• Create paid advertising budget and strategies for social media and execute against.• Manage the company's reputation across social media channels and online review platforms.• Write blog posts to increase engagement.• Track performance and analytics in all social media channels.

Austin, Texas Area

• Work with executive team on long-term strategies and coordinate with marketing and editorial group• Work with Director of Sales & Marketing to conceptualize, develop, and implement digital advertising, promotion, and social media campaigns to generate new leads for sales, events, potential influencers and distributors, etc.• Use advanced social media targeting and conversion techniques to acquire new fans and followers through organic posts• Follow trends and enhancements on all social media platforms• Further develop, grow, maintain and leverage Social Media (Facebook, Twitter, Instagram, Snapchat, etc.) marketing initiatives and hashtag keyword strategies• Tap into social conversations on a daily basis• Generate and compile in-depth analytics for all campaigns• Maintain and update the profile on all major digital media platforms (LinkedIn, Google, Yelp, YP, etc.)• Manage day-to-day relationships with external digital agencies and partners• Update the website for sales and marketing as needed such as uploading ads, adding events to the event calendar, etc.• Work closely with VP of Sales & Marketing, Director of Sales & Marketing, Graphic Designer & Web Coordinators on a daily basis

Louisville, Kentucky Area

• Create content strategy for, and maintain, all social media channels including Facebook, Twitter, Google, Pinterest, Instagram and Youtube.• Curate brand awareness and company culture aspects for employees• Helped garner the title of highest fan-base in the industry, in America. (30,000+ fans and counting!)• Create and develop video storyboards for commercials, internal videos, and unique content to share via social media. • Create, edit, and update video's for recruiting, events, and internal/external messaging• Support email and database marketing strategy and execution, using email applications such as Constant Contact, MailChimp, Exact Target, ect.• Correspond with others to adequately use social media to have a positive impact over the advertising budget.• Create paid advertising budget and strategies for social media and execute against.• Manage the company's reputation across social media channels and online review platforms.• Write blog posts to increase engagement.• Track performance and analytics in all social media channels.• Support website updates-be comfortable working with open source CMS and Wordpress:• Maintain store locations• Maintain product catalogue• Ensure website, location and product pages include optimal keywords• Review and analyze websites for improvement

Kentucky

• Work with Marketing, Product Development and Business Development to create compelling copy for web/print ads, landing pages, etc.• Gained readers' interest by generating interesting and unique articles • Experienced with writing styles and contributed to (confirmed) online sale spikes post-article• Performed online research on various topics and confirmed their integrity with subject matter experts • Answered emails of readers on various topics on regular basis • Contacted retailers and personally tried their beauty products • Enhanced the looks of online landing pages with relevant photographs and graphics • Teaming up with buyers, vendors, and presenting visual boards on color schemes, trends, etc…• Buyer experience• Visual Merchandise arrangement expertise• Brand knowledge • Coordinate events that showcase products from our site and oversee the setup of merchandise.• Oversee department training and motivation• Analyzed changes in the market trends and give precise presentations

• Created marketing and recruitment materials for national campaigns and students• Expanded the market even further through events/job fairs/community involvement.• In charge of putting together all upcoming style broadcasts and promotional ads• Teaching students color patterns, design techniques, and general knowledge skills ingraphics, art, and design; with the purpose of how to make it aesthetically pleasing andnoticeable.• Exceeded projected location revenue while working within budget• Fundraising• Created new marketing campaigns for the public and prospective students that increasedattendance by 28%• Oversaw and ensured safety requirements/standards are met

• Location Shoot Director (outfit selection, makeup and hair direction, etc)• Visual Merchandise arrangement expertise- accessories, footwear, apparel, etc.• Trend-Casting• Managed volunteer database• Developed new events held at various venues across the nation• Drafted and/or edited press releases• Directed projects to be set-up for media events• Built and maintained key volunteer relationships with business owners in assigned regions.• Organized each outfit during our runway charities• Responsible for managing a portfolio of support groups and special events requiring the highest level of customer service and style expertise.• Recruited, trained, motivated and evaluated the performance of volunteers for all events.