Growth-Oriented Initiatives:Drove a 350% increase in event attendance through data-driven social media and print marketing campaigns, demonstrating an ability to identify and capitalize on growth opportunities.Achieved a 26% conversion rate from social media, showcasing proficiency in optimizing channels for maximum results.Increased year-end giving donations by 8.56% YoY, illustrating successful implementation of growth strategies.Digital Marketing Prowess:Grew Instagram followers by 29% in 28 days by developing and implementing an engaging content strategy, highlighting skills in creating impactful content.Increased social media engagement with industry partners by 300%, demonstrating an ability to cultivate relationships and expand reach.Managed paid social media campaigns, demonstrating experience with paid acquisition channels.

Implemented a digital marketing strategy that increased website traffic by 27%, showcasing the ability to drive organic growth.Increased customer lifetime value by 114% over three years, demonstrating proficiency in customer retention and maximizing revenue.Increased opt-ins by 400% through a targeted social media strategy and email campaigns, highlighting skills in lead generation and nurturing.

Email Marketing:Managed email marketing program through HubSpot. Built and scheduled emails, wrote copy, created campaign landing pages, and clear calls to action.Social Media Marketing: Created and managed the content calendar for LinkedIn, Twitter(X), Facebook, and Instagram.Developed Instagram strategy to drive engagement through social media best practices.Designed infographics, short-form videos, polls, and more.

Multi-Channel Expertise:Designed and optimized WordPress websites for improved user experience and SEO performance, showcasing technical skills and an understanding of growth-driven design.Conducted keyword research and optimized content for increased organic visibility, demonstrating proficiency in SEO strategies.Developed content plans that repurposed blog posts for social media, showcasing efficient content utilization and cross-channel promotion.

Leadership and Team Management:Successfully led and motivated diverse individuals to achieve a shared artistic vision, fostering a collaborative and high-performing team environment.Developed and presented professional development workshops for district choir directors, showcasing strong leadership, communication, and instructional abilities.Communication and Presentation Skills:Effectively communicated complex musical concepts to a diverse audience, demonstrating strong verbal and written communication skills.Confidently presented choir performances to large audiences, showcasing excellent presentation and public speaking abilities.Creativity and Innovation:Designed and implemented creative performance concepts, showcasing a passion for innovation and an ability to think outside the box.Arranged and adapted the music to suit the choir's unique strengths and capabilities, demonstrating resourcefulness and adaptability.Organization and Planning:Organized and executed district-wide festivals, coordinating logistics, schedules, and participant communication for large-scale events.Successfully managed a large ensemble's rehearsals, performances, and logistics, demonstrating exceptional organizational and planning skills.Developed and executed detailed rehearsal plans and performance schedules, ensuring efficient use of time and resources.Adaptability and Problem-Solving:Thrived in a fast-paced, dynamic environment, handling unexpected challenges and adapting to changing circumstances during live performances.Demonstrated a proactive approach to problem-solving, finding creative solutions to ensure successful performances and positive audience experiences.

Managed the marketing strategy for new university dining hall by building a website, designing the menus, planning a launch party to build customer base, and planned and marketed campus wide “Taste of North Texas” dining hall themed event.