Full-time business 2000-2004, 2007-2011, 2012-current● Photographer, designer, writer, videographer and editor for marketing and communication materials for clientele utilizing Adobe Lightroom, Photoshop, InDesign, Illustrator + (Full Adobe Creative Suite). Print collateral (flyers, postcards, brochures) using both digital and offset printers.● Successfully marketing 100% of personal business through social media outlets and referrals. Designed and maintain personal website and update client's WordPress website daily with community info, slideshows, video uploads, updating pages, news feeds, links and SEO metadata. Cultivating relationships, marketing via social media campaigns for both self and clients. ● Effective time management working with multiple clients, maintaining all schedules and deadlines within requested time frames including research, appointments, copywriting, photo shoots, design, proofing, editing, final review and completion of each job contracted.● Office management and marketing consultant for #1 real estate agents with average sales of $40-50 million annually (May 2013-Present). Change agent creating procedures, streamlining tasks, reducing costs due to outsourcing, rebid and/or changing vendors as needed. Proficient in pulling property detail/deed of home, reviewing specs, plans, contracts, amendments, meeting with clients, directing photo shoots, creating listings in multiple software systems as well as closing coordination.

● Analyzed recurring billing software which permitted company to recoup 6 months of unpaid payments. Accounts payable, receivable, office management, new employee paperwork, answered phones, handled domestic and international shipping.● Conducted interviews and technical writer of 3 user guides explaining features, safety precautions and troubleshooting eliminating 70% of customer care calls. Researched and created new policies and agreements creating protection of company profits via warranty, GPS service agreement, and providing sales clear goals, rebates, and commissions.● Revamped marketing collateral including new graphics for website, flyers, tri fold, packaging inserts using InDesign, Photoshop, Illustrator and Dreamweaver. ● Copywriter for all content regarding marketing utilizing AP Style guidelines, including new punch line for product line copy. Proofed and printed collateral both for digital and offset printing.

● Designed and created a password-protected website for the POA homeowners (over 950 customizable end user pages), with document uploads, RSS feeds, coupon pages, contact forms, calendars, etc. Troubleshot website and was fully operational by rollout deadline. ● Created training material, trained personnel and end users one-on-one on editing, navigating and customizing their home pages.● Contacted all homeowners on current email opt-out or bounce-back list to verify request or update email information. Transferred updated homeowner information manually to new email campaign system within website converting 16% to less than 1% opting out.● Designed, wrote and edited internal communications via the association's news feed, communications committee and monthly newsletter adhering to AP Style Guide. Photographed stock photography for all communications. Printed large prints and newsletter using digital printers.

● Completed regional auditing on new homes including local and national building code, OSHA, EPA and SWPPPS. Researched, advised on building materials, negotiated regional products and bulk pricing. Created a metrics system of customer complaints reducing future customer care costs by approximately $600k annually for 1 trade partner alone. Analysis of reports found multiple invoices paid for same job, enabling company to back charge trade to recover money on past jobs. ● Wrote articles for Lennar’s newsletter, researched and rewrote Regional Homeowner Manual, Regional Customer Care Training Manual, Mentor Review Manual, created bilingual OSHA PowerPoint used nationally and bilingual construction manager "cheat sheet".● Created 65 new regional scope of work addenda specific to each trade category, holding trade partner liable for correction and warranty of any inferior work (previous contracts were generic or limited in specifications). Trained trades using formative assessment on proper installation, reducing issues and turning significant corrective costs over from Lennar to trade partner and product manufacturer.● Trained customer care on CRM program from utilizing 20% to employing 100% of all functions/reports. Created guideline of proper documentation, eliminating incorrect categorizing and time management of escalated or emergency issues. Accurate, unified tracking and reports across region allowed comparison, analysis and elimination of 90% of concerns over 100 days.

● Handled all national customer concerns on behalf of corporate executive team. Protected the company from possible liability, and restored the homeowner‘s trust and faith in our statement of quality, value, and integrity.● Assisted the divisions, homeowners to find appropriate timely resolution to concerns. Requested documentation from both parties, reviewed, researched and suggested to the division office the corporate opinion on an appropriate course of action/inaction to present to the homeowner. ● Spoke on behalf of President of Lennar and Corporate Legal Counsel at Lennar National Customer Care Conference on how to appropriately speak and interact with homeowners. Assisted in two company videos giving examples of customer concerns and how to handle various situations.

● Evaluated all customer concerns and coordinated corrections and/or explained situations regarding their concerns on behalf of Division President and Vice President. ● Eliminated within 3 months approximately 40 escalated customer calls per day incoming to DP and VP by visiting, reviewing, assessing, and making a final determination on each concern in person at homeowner’s home. Assisted Customer Service Department in reducing approximately 800 outstanding work orders to less than 40 open within 3 month time frame. ● Weekly inspections on homes analyzing options and layout from blueprints, specifications, and change orders, ensuring accuracy of each building.

Setup of model homes, various advertisements, and constant contact with the customers concerning every phase of their home. Weekly reports, Monday seminars regarding sales efficiency with some of the top salespeople in the country (Tom Richey, Anthony Robbins). Extensive sales and contract negotiation with the customers and buyer's agents.