Solidify market position and maximize profitability in flagship market, while developing a scalable operational strategy to support rapid growth into new markets.• Drove technology strategy and roadmap to increase operational efficiencies, including migration of studio management platform, and implementations of customer service and sales enablement applications.• Delivered double-digit growth via multi-channel marketing automation strategy for client acquisition and retention.• Establish and track KPIs to ensure the business model is able to support long-term growth objectives.• Collaborated with training and operations teams in leveraging technology to enrich client experience inside and outside of the studio.

Manage and grow key studio locations with over 20 team members to ensure that KPIs were exceeded.• Responsible for meeting all sales and revenue goals across the key studio locations.• Led new location launch from studio build-out to marketing roll-out and presales.• Developed the corporate training model and instructional materials for Pilates instructors. • Instructed group Pilates and refined courses to create repeatable teach-the-teacher courses.

Led Americas creative and design team through corporate re-brand for Fortune 500 technology company.• Implemented department-wide project management software for new centralized marketing organization.• Collaborated with corporate communications team to tell the Avnet brand story internally and externally.• Created and managed print and digital design collateral for the Americas marketing division. • Managed third-party creative agency for specialized brand re-launch projects.