Stephanie Nickell Email & Phone Number

Manage quantitative, including tracking studies, and qualitative research studies.Communicate pertinent project details to team members and provide updates to clients. Specific research project duties include:Study designQuestionnaire developmentQualitative recruitingSurvey instrument testingField monitoringAnalysis plansReporting

Winston-Salem, North Carolina, United States

•Designed, fielded, analyzed and presented primary research studies for client companies and station programming using quantitative, qualitative and mixed survey methods•Generated new revenue streams by leveraging Entercom’s diverse listener databases for custom research studies and market intelligence reports for clients to make insightful marketing decisions•Analyzed secondary data from Nielsen, Scarborough and Quantcast for sales and programming initiatives•Managed and interpreted Audience Analytics reports using Google Analytics and Analytic Owl for radio proof of performance•Managed and interpreted data from Salesforce•Researched co-op advertising dollars for client companies

• Designed and analyzed primary research surveys including quantitative and qualitative market research for both business-to-consumer and business-to-business• Compiled and analyzed secondary data• Assisted editorial team in providing industry research to supplement news stories and features• Developed and wrote research-driven editorial features based on industry trends• Copyedited news pages

• Conducted survey research on area companies for news features• Compiled statistical data for reporters• Compiled and copyedited weekly news features• Wrote blogs to highlight weekly list research• Planned and implemented research projects• Wrote weekly “Moving Up” and Page 3 Profile features• Assisted in marketing efforts for special publications and corresponding special events• Designed and presented companywide training in advanced Excel techniques• Designed and paginated weekly newspaper• Maintained Web site updates

Cornelius, Nc

• Media Buyer: planned and implemented media budgets of at least $100,000 per client, negotiated media rates for radio, TV/cable, print, outdoor, and internet advertising, coordinated the delivery of advertising materials, researched demographic information for all media outlets, analyzed media value on behalf of clients using Nielsen and ABC audit statistics, entered and analyzed data received from customer satisfaction surveys, reconciled media invoices and checked tear sheets for quality, wrote press releases for financial and medical clients• Traffic Coordinator: scheduled over 200 jobs on a daily basis, conducted bi-weekly traffic meetings, accountable for all print and project deadlines, coordinated the work flow of the creative department and account managers, researched more productive trafficking procedures

• Co-Op Specialist: coordinated co-op advertising for entire advertising division, trained 150 sales reps to use co-op, created monthly co-op newsletter, created tracking method for co-op dollars, decreased co-op department costs by 50%, serviced national and major accounts, created sales presentations for national account representatives, assisted company trainer in developing customer service training programs, responsible for managing two key accounts totaling $1.5 million in revenue, served on cross divisional customer service committee• Sales Assistant: serviced troubled accounts, trained new sales assistants, created ad schedules for advertisers, created presentations for local retailers, served on process mapping committee for advertising division, committee chair to implement a sales support monthly and yearly award, designed advertisements for customers

Certification, Prc, Professional Researcher Certification

Principles of Market Research

Master Of Arts, Liberal Arts And Sciences, General Studies And Humanities

Bs, Management And Marketing