Paid Media Manager
Current• Lead and manage the onboarding and ongoing training of new and junior Paid Media team members. This includes training in strategy development, implementation, optimization, client communication, and reporting, resulting in improved team performance and increased client retention.• Develop a comprehensive training program for Paid Media interns and specialists, including a structured learning schedule and defined goals, to streamline the onboarding process and ensure the sustainability of our internship and hiring programs.• Oversee the creation and review of client performance reports to provide key performance metric analysis and deliver valuable insights. • Foster inter-team collaboration between Paid Media and SEO to ensure alignment between optimizations and strategies for more successful and cohesive outcomes.• Work alongside the creative department in implementing GA4 and tracking with Google Tag Manager to enable data-driven decision-making and enhance overall marketing effectiveness.• Proactively serve as a liaison with external partners to stay up-to-date with industry trends and best practices, driving the integration of innovative solutions for continuous performance improvement.
