Marketing Specialist
Broomfield, Co
Manage marketing budget of $15mm for Horizon Organic brand including advertising, interactive, and customer marketingExecute 6 annual trade shows and consumer sampling events including Natural Products Expos, Farm Aid, and Boulder Creek Fest, including brand ambassador trainingEvaluate and manage all product donations to non-profits and fundraisersLed website redesign for horizonorganic.com working with agency and cross-functional team members with a result of increased… Show more Manage marketing budget of $15mm for Horizon Organic brand including advertising, interactive, and customer marketingExecute 6 annual trade shows and consumer sampling events including Natural Products Expos, Farm Aid, and Boulder Creek Fest, including brand ambassador trainingEvaluate and manage all product donations to non-profits and fundraisersLed website redesign for horizonorganic.com working with agency and cross-functional team members with a result of increased website traffic by 20%Led mobile site launch for HorizonOrganic.com, WhiteWave’s first mobile site for any brand Led cross-functional teams across Finance, R&D, Sales, Operations and Creative Services to evaluate and commercialize 3 new products Redesigned 20 packaging SKUs including local New York milk packaging, Gallon milk redesign, and Butter packagingAnalyzed monthly performance trends in IRI for team and distributed executive summary across business unit Show less