Working across Wealth, Broker, Mobile Lending, Premier Banking & Self Service Adoption portfolios as the Campaign Initiative Manager in the Brand & Advertising team, I am responsible for:- Integrated marketing campaign strategy and implementation, including SEM, social media, static and video display, out of home, print, podcast and TVC media- Campaign management and optimisation- Creative strategy and production- Forecasting, data analysis and reporting- Process… Show more Working across Wealth, Broker, Mobile Lending, Premier Banking & Self Service Adoption portfolios as the Campaign Initiative Manager in the Brand & Advertising team, I am responsible for:- Integrated marketing campaign strategy and implementation, including SEM, social media, static and video display, out of home, print, podcast and TVC media- Campaign management and optimisation- Creative strategy and production- Forecasting, data analysis and reporting- Process improvements and governance- Partner and agency management Show less

In this role (short term higher duties), I was responsible for:- Wealth Portfolio marketing strategy and direction- CVP creation- Forecasting, analysis and planning- Campaign management and optimisation- Marketing Lead for General Insurance Underwriter Change Project

Working across Marketing & Strategy in the Wealth division of ANZ, as the Superannuation Marketing Lead and assisting across General Insurance.In this role, I am responsible for the acquisition of Superannuation customers, including:- Marketing strategy & campaign management- Forecasting, data analysis and reporting- Customer journeys and UX- Stakeholder & agency management- Content strategy and customer communications- Multichannel marketing & SEO

Gateway Bank is a customer-owned financial institution that offers award-winning products, including home and personal loans, term deposits and 24/7 banking, that help secure their members' financial future.In this role, I was responsible for the management of the direct channel, including:- Marketing strategy & campaign management- Market segmentation and targeting- Customer journey and UX- Digital SEM and Display advertising- Large Format & Outdoor advertising-… Show more Gateway Bank is a customer-owned financial institution that offers award-winning products, including home and personal loans, term deposits and 24/7 banking, that help secure their members' financial future.In this role, I was responsible for the management of the direct channel, including:- Marketing strategy & campaign management- Market segmentation and targeting- Customer journey and UX- Digital SEM and Display advertising- Large Format & Outdoor advertising- Campaign reporting and data analysis- Graphic design and content creation- Copy writing and customer communications- Product launches, including Green Home Loans and Visa Eco Debit Card Show less

In this role, I was responsible for all digital marketing activity, including:- Digital strategy- SEO- Google Ads- Instagram & LinkedIn advertising- Display advertising and Programmatic- Customer and Broker EDMs- Google Analytics and data analysis- Graphic design and content creation- CMS management and copy writing- Social media organic content- Agency relationship management

Gorilla 360 is a rapidly growing digital marketing agency, that specialises in full service digital marketing solutions, including SEO, PPC, email automation, content management and digital strategy.In this role, I was responsible for:- Full funnel cross channel marketing and optimisation for the Gorilla 360 agency, including:* SEO* Google Ads* Facebook Ads* Email marketing and automation* Google Analytics- Sales proposal creation- Creation of branded… Show more Gorilla 360 is a rapidly growing digital marketing agency, that specialises in full service digital marketing solutions, including SEO, PPC, email automation, content management and digital strategy.In this role, I was responsible for:- Full funnel cross channel marketing and optimisation for the Gorilla 360 agency, including:* SEO* Google Ads* Facebook Ads* Email marketing and automation* Google Analytics- Sales proposal creation- Creation of branded content, including video content- CRM management and automation creation- End-to-end event management for clients and recruitmentAdditionally, I assisted in the establishment of a subsidiary marketing business targeting specialised health clinics. I implemented PPC, SEO, and content marketing, and created sales documents and proposals, to find new opportunities and secure the first clients. Show less

The Superyacht Crew Academy is Australia’s largest superyacht training and certification organisation operating in the Australian market, with operations primarily based in recruiting and training superyacht crew for the Australian and international maritime market. In this role, I was responsible for all marketing activity, including:- Marketing strategy and data analysis- Google Ads- Facebook & Instagram Ads- Email marketing and automation- CRM management… Show more The Superyacht Crew Academy is Australia’s largest superyacht training and certification organisation operating in the Australian market, with operations primarily based in recruiting and training superyacht crew for the Australian and international maritime market. In this role, I was responsible for all marketing activity, including:- Marketing strategy and data analysis- Google Ads- Facebook & Instagram Ads- Email marketing and automation- CRM management, including the rollout and transition from legacy CRM systems- Event planning and management- Design, production and distribution of promotional materials, direct mail and displays Show less

Queenwood School for Girls is a girl’s school located on Sydney’s north shore. I was credited with increasing the size of the Equestrian Team from 2 girls to 14 girls, and coached students to win highest ranked overall rider at the Australian National and NSW State Interschool Championships.In this role, I:-Travelled to competitions and clinics to provide instruction for students. - Demonstrated leadership and initiative through providing individualised training for each… Show more Queenwood School for Girls is a girl’s school located on Sydney’s north shore. I was credited with increasing the size of the Equestrian Team from 2 girls to 14 girls, and coached students to win highest ranked overall rider at the Australian National and NSW State Interschool Championships.In this role, I:-Travelled to competitions and clinics to provide instruction for students. - Demonstrated leadership and initiative through providing individualised training for each student, whilst being approachable and professional towards students and their parents. Show less

The Shellby Equestrian Centre is a horse riding school located in Terry Hills, Sydney, catering from complete beginners, all the way to established and experienced riders.In this role, I was responsible for:- Social media organic posts and engaging for existing and potential clients- Sourcing new platforms and databases for advertising the business- First point of contact for clients and provided excellent customer service - Organised bookings and payments received via… Show more The Shellby Equestrian Centre is a horse riding school located in Terry Hills, Sydney, catering from complete beginners, all the way to established and experienced riders.In this role, I was responsible for:- Social media organic posts and engaging for existing and potential clients- Sourcing new platforms and databases for advertising the business- First point of contact for clients and provided excellent customer service - Organised bookings and payments received via phone and email- Managed incoming and outgoing expenses log Show less