Frozen & Refrigerated Categories• Manage Frozen and Refrigerated categories exceeding $100MM in gross sales and $25MM in Trade spend• Negotiated seasonal pricing on Blue Bonnet contributing to +$2.1MM in net sales, accounting for 30% of total revenue• Implement summer promotional plan on Hebrew National, overdelivering net sales by +20% through pricing compliance and targeted commerce marketing support• Maximized Reddi Wip profitability by executing holiday merchandising plan, resulting in +$1.4MM in gross margin• Successfully forecasted businesses within 0-5% of organizational tolerance for 6 consecutive fiscal periods• Collaborate with the supply chain team to improve inventory management practices and demand forecasting accuracy, optimizing sales while maintaining customer in-stock levels of 97-99% • Advise dedicated sales analyst on active plan management and administrative duties, including contract submissions, deductions, and distributor communications

Cereal, Snacks, Refrigerated Dough, & Yogurt Categories• Developed holistic category strategies across 7 categories totaling $230MM in gross sales annually • Managed a 2-person team across 5 operating units, resulting in incremental placement of +30 items in full distribution • Supported expansion of Grain categories by sourcing 84.51° customer data, leading to +6 points of distribution share growth and creation of new Snacking segment• Identified test market opportunity in $35MM Dairy category, contributing to +3% sales growth and placement of 2 items• Evolved eCommerce reporting to include omnichannel insights, accelerating integration of the Digital shelf experience

Yogurt Category• Developed quarterly reviews for $80MM Yogurt category to optimize Trade spend on promotions and in-store activations• Analyzed competitive pricing strategies, delivering an expandable consumption strategy improving Yogurt price position• Identified market opportunities for customer JBPs by defining emerging category trends within Dairy categories

Refrigerated Dough, Desserts, Frozen Breakfast and Dough, & Meals Categories• Created progressive selling materials with executable insights for customer teams to leverage during category reviews• Collaborated with Brand Management and R&D on special project to design shelf-ready packaging on 2 Baking brands• Established internal networking events for 100+ employees, promoting inclusivity within the Sales organization

Yogurt & Refrigerated Dough Categories• Grew market share on $375MM Yogurt category using competitive insights to create effective segment blocking tactics• Launched Oui innovation during category captaincy, gaining +40K points of distribution through planogram generation• Integrated Pillsbury assortment strategy into existing Cookie segment, yielding new attributes within Refrigerated Dough

• Coordinated the design and placement of 1K coupons for $75K program to maximize shopper engagement with new item launch• Identified in-store shelf opportunities for 3 clients, using consumer purchase data to customize profitable point-of-sale displays• Ideated branding strategies for Digital media, engaging with 50K+ shoppers through seasonal, targeted email campaigns