Stephanie Orr Email & Phone Number

Cincinnati, Ohio

• Frozen & Refrigerated Categories
• Manage Frozen and Refrigerated categories exceeding $100MM in gross sales and $25MM in Trade spend
• Negotiated seasonal pricing on Blue Bonnet contributing to +$2.1MM in net sales, accounting for 30% of total revenue
• Implement summer promotional plan on Hebrew National, overdelivering net sales by +20% through pricing compliance and targeted commerce marketing support
• Maximized Reddi Wip profitability by executing holiday merchandising plan, resulting in +$1.4MM in gross margin
• Successfully forecasted businesses within 0-5% of organizational tolerance for 6 consecutive fiscal periods

Grand Rapids, Michigan

• Cereal, Snacks, Refrigerated Dough, & Yogurt Categories
• Developed holistic category strategies across 7 categories totaling $230MM in gross sales annually
• Managed a 2-person team across 5 operating units, resulting in incremental placement of +30 items in full distribution
• Supported expansion of Grain categories by sourcing 84.51° customer data, leading to +6 points of distribution share growth and creation of new Snacking segment
• Identified test market opportunity in $35MM Dairy category, contributing to +3% sales growth and placement of 2 items
• Evolved eCommerce reporting to include omnichannel insights, accelerating integration of the Digital shelf experience

Philadelphia, Pennsylvania

• Yogurt Category
• Developed quarterly reviews for $80MM Yogurt category to optimize Trade spend on promotions and in-store activations
• Analyzed competitive pricing strategies, delivering an expandable consumption strategy improving Yogurt price position
• Identified market opportunities for customer JBPs by defining emerging category trends within Dairy categories

Minneapolis, Minnesota

• Refrigerated Dough, Desserts, Frozen Breakfast and Dough, & Meals Categories
• Created progressive selling materials with executable insights for customer teams to leverage during category reviews
• Collaborated with Brand Management and R&D on special project to design shelf-ready packaging on 2 Baking brands
• Established internal networking events for 100+ employees, promoting inclusivity within the Sales organization

Rogers, Arkansas

• Yogurt & Refrigerated Dough Categories
• Grew market share on $375MM Yogurt category using competitive insights to create effective segment blocking tactics
• Launched Oui innovation during category captaincy, gaining +40K points of distribution through planogram generation
• Integrated Pillsbury assortment strategy into existing Cookie segment, yielding new attributes within Refrigerated Dough

Rogers, Arkansas

• Coordinated the design and placement of 1K coupons for $75K program to maximize shopper engagement with new item launch
• Identified in-store shelf opportunities for 3 clients, using consumer purchase data to customize profitable point-of-sale displays
• Ideated branding strategies for Digital media, engaging with 50K+ shoppers through seasonal, targeted email campaigns