Stephanie Parnell Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

As a seasoned marketing consultant, I bring a wealth of strategic expertise to help businesses amplify their digital presence and communication impact. My professional journey has spanned multiple industries, giving me a unique, comprehensive approach to marketing that goes beyond traditional strategies.I specialize in crafting powerful marketing solutions that blend cutting-edge SEO techniques, compelling content development, and targeted public relations. My PR experience is particularly deep in the adventure travel industry, where I've helped clients secure impressive media placements that capture the excitement and spirit of their brands. Whether you're a law firm looking to boost online visibility, a restaurant seeking media attention, or a business needing strategic marketing guidance, I'm here to help you achieve your goals.My expertise spans a wide range of services:-Strategic SEO optimization for B2B and B2C businesses-Compelling content creation and copywriting-Public relations campaigns that get you noticed-Digital marketing strategy development-Professional editing and content refinementWith a proven track record of securing placements in high-circulation publications and helping businesses grow their online presence, I offer more than just services—I provide tailored solutions that drive real results. My background includes hands-on experience as a Director of Operations in a marketing agency, which gives me unique insights into creating strategies that truly work.I'm passionate about helping businesses tell their story, reach their target audience, and achieve their marketing objectives. Let's connect and explore how we can elevate your brand's visibility and impact.

Houston, Tx

My experience as a freelance writer spans numerous topics, writing roles, and industries. I have written feature articles, personal essays, blog posts, advertorials, website content, press content, marketing materials, letters and newsletter content, and more. I have contributed to a number of print and web publications including Cypress Lifestyle Magazine, Living Memorial, Offbeat TraveI, Travelosophy, Endeavour Lifestyles, Absolutely!, Where Rome, Community Impact News, Examiner, the Brandon-Valrico Journal, Talking Travel, and Travel World International. My published works have covered a wide range of topics including business, marketing, travel, personality profiles, lifestyle feature articles, business profiles, community events, and others. My writing experience also includes writing SEO content and content for social media channels and I have extensive editing experience.

Remote

I have held two positions at this organization:Director of Operations:As the Director of Operations, I lead the strategic execution and operational excellence for a high-performing digital marketing and branding agency. My role encompasses overseeing day-to-day operations, optimizing processes, and driving scalable growth. I collaborate closely with cross-functional teams, including creative, marketing, and account management, to ensure seamless project execution and client satisfaction.I specialize in streamlining workflows, implementing innovative solutions, and leveraging data-driven insights to enhance productivity and profitability. My focus is on fostering a culture of continuous improvement, maintaining strong client relationships, and ensuring that our agency delivers impactful, results-driven campaigns that elevate our clients' brands. With a passion for operational excellence and a commitment to delivering exceptional results, I empower our team to achieve success in a fast-paced and ever-evolving digital landscape.Strategic Marketing Manager: As a Strategic Marketing Manager, I drive the development and execution of innovative marketing strategies that elevate brand presence and deliver measurable business outcomes. My role involves leading the strategic vision for marketing initiatives, ensuring that our campaigns are aligned with client goals and market trends. I specialize in creating data-driven marketing plans that integrate digital, content, and brand strategies to enhance visibility, engagement, and conversion rates. By collaborating closely with creative, analytics, and client management teams, I ensure that every marketing effort is impactful and tailored to the unique needs of our clients. With a focus on delivering innovative and results-oriented solutions, I help brands navigate the complexities of the digital landscape and achieve long-term growth.

As an SEO and marketing consultant, I provided my clients with recommendations to improve their digital marketing campaigns in a variety of methods including content, analytics, technical SEO, online marketing efforts and website usability. My challenge was to pair creativity, results from data generation, and detailed execution to create solutions that would increase the ROI of my clients’ marketing initiatives. I have proven experience in handling multiple campaigns simultaneously and handling the diverse needs of individual clients in a highly efficient manner. My combined years of marketing, writing, PR and SEO experience offered my clients a uniquely beneficial set of tools that combined could improve the online visibility of their organization. I have extensive experience obtaining and building high-quality backlinks for my clients through my outreach efforts and am passionate about finding creative solutions that offer my clients proven results.

Houston, Texas Area

Adventure Media was a media relations and marketing communications company that was focused on the adventure travel industry. As a Senior Account Manager, I was responsible for managing multiple public relations campaigns. My job entailed a variety of activities; all aimed at creating brand awareness, managing company reputations, and securing quality media placements in notable publications. Functions of my position included writing and distributing press releases, writing targeted story ideas and pitching them to writers and editors, building relationships with journalists and editors, coordinating press trips for my clients and members of the media, interacting with the travel trade media about travel industry news, building media lists and creating media calendars, creating press documents like media kits and tip sheets, staying abreast of travel trends and travel industry news, and more. I also have extensive experience using public relations software programs like Meltwater, Cision, and Vocus. Through my work with Adventure Media, I secured placements for my clients in publications like the New York Times, Los Angeles Times, Chicago Tribune, Dallas Morning News, Outside Magazine, Men’s Journal, AARP, Women’s Adventure Magazine, AAA Magazines, National Geographic Traveler, American Cowboy, Fitness Magazine, The Wall Street Journal, Conde Nast Traveler, and many others. My clients have included tour operators, boutique lodgings and properties such as eco-lodges and tented safari camps, whitewater rafting companies, volunteer travel organizations, bicycling tour operators, DMO’s, and more.

Houston, Tx

Previous to my career in writing and Public Relations, I was a store manager with Pier 1 Imports. With Pier 1 Imports, I started as a Sales Associate and received multiple promotions during my time with the company and ultimately became a store manager. I built a highly successful career with Pier 1 Imports while simultaneously completing my degree in Business Management as well as breaking into the writing world. As a retail store mananger, I increased profitability, learned transferable communications skills, built a successful team, and increased the companies' customer base.I was instrumental in building a staff with collaborative working environment and increasing the overall quality of customer service in the store. This resulted in an efficient and dynamic business environment in which quality customer service and profitability were the goal and end result. My specific duties included diverse administrative tasks, the hiring and training of staff, complex budgetary and financial planning, managing a wide range of inventory, and developing marketing plans for the company’s unique line of products. I also had extensive Human Resources experience related to hiring, training, interviewing, screening candidates, and filing paperwork and employment records.

I took over this operation at short notice, assuming the duties of Manager as indicated above, and immediately created an enhanced working relationship among the staff. I also re-energized store operations by monitoring inventory, driving sales, and maintaining the visual focus of the store, and thus improved the bottom line.

Promoted to the position of Manager in this higher volume store, I was given the goal of increasing sales and assisting in profitability controls, including the supervision and scheduling of a sales team. As a result, we increased annual sales by 10% in less than one year, repositioning the store to a $2 million business.

As the principal support person to the Manager, I helped coordinate and implement strategic sales activities, promotions, inventory control, staff training, and sales monitoring. I coached and retrained the sales team so that we met and exceeded all previous company sales quotas.

Bachelor’S Degree, Business Management 2002

Hotel & Restaurant Management

Work, Liberal Arts