Stephanie Payne Email & Phone Number

Toronto, Canada Area

• Develop and manage global and regional content strategies, brand guidelines, name generation and brand identities
• Lead and execute fully integrated digital campaigns and manage a team of communication specialists to create content for video, web, blogs, print, in-store communications
• Work collaboratively with a team to develop ownable and engaging digital strategies and proprietary assetsClients: Canadian Tire, Sport Chek, The Big Carrot, Sun Life Financial, Purolator, MedReleaf, Aurora, San Rafael.

• Wrote clear and concise content for digital campaigns, landing and product pages, SEM & SEO.Clients: Sears, Walmart, Adidas, eBay

Toronto, Ontario

• Crafted and managed a unique brand voice across all user and business touch-points: web and app interface, advertising, PR, business articles, video scripts, marketing, SEO and B2B which lead to awards and investments.
• Worked with various department heads to map out and fine-tune UX and UI for both web and mobile.
• Responsible for managing and mentoring a team, providing feedback, direction and encouragement.

• Wrote and produced ‘deal of the day’ copy (including Daily, Travel, Product and YesMom) for 17 Canadian and American cities.
• Worked closely with the Travel sales team to produce attractive travel packages; researched, wrote and edited weekly travel deals.
• Produced weekly copy for partnering program with Google.
• Worked with the marketing and graphics team to produced content for B2B marketing, e-mail promotions and social media.
• Ghostwrote on behalf of the president and CEO, conducting journalist interviews.

Toronto, Canada Area

• Accountable for maintaining consumer databases, updating website, e-mail deployment, preparing materials for conferences and workshops and conducting online customer satisfaction surveys.
• Double-checked proofs for spelling, grammatical and continuity errors and corrected them according to Lancaster’s stylistic standards
• Worked closely with the editors, president, lawyers and print house to ensure that all advertising material and print proofs were accurate and reflective of Lancaster's brand image.
• Responsible for producing, writing and designing in-house advertising and marketing material such as: marketing copy, e-mail promotions, eNewsletters, banners and interactive copy

Toronto, Ontario

• Responsible for the management of Lancaster’s business licence accounts – a top revenue generator for the company. Worked as an in-house liaison between merchants and the human resource team, composing contracts.

Toronto, Canada Area

• Responsible for the organization and shipment of materials and equipment for labour law conferences and workshops that ran across Canada.
• Answered phones, responded to customer inquiries via email, took and processed orders for books, newsletters, workshops and conferences.

Copy Editing

Diploma, Creative Advertising

B.A. (Hons), English/Communications