Stephanie Potocny Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Il

• Led client relationships for Mead Johnson, Johnsonville, and Barilla• Manage joint business planning and client engagement to improve relationship and outcomes• Develop and manage client business plan, including identifying additional revenue opportunities• Collaborate with development teams and analytic partners to create proposals for incremental projects - $500K in incremental revenue• Leverage industry knowledge, Nielsen reports and tools to provide actionable thought leadership • Manage an associate manager through performance and training plans to ensure ability to deliver against client needs• Oversee analyses and reporting performed by associate manager, analysts, and off-shore team

Chicago, Il

• Primary contact for Kimberly-Clark adult, feminine, and family care category management and sales strategy clients• Managed client requests with assistance from analysts and off-shore teams• Developed retailer story that decreased Fiora distribution - $25M opportunity• Increased distribution in Kmart by demonstrating the importance of Kimberly-Clark brands - $6M opportunity• Worked with a cross-functional team to defend Viva Vantage from being delisted in Walmart - $15M opportunity• Performed a segmentation analysis to protect Meijer’s premium dry bath tissue business - $1.3M opportunity

Chicago, Il

• Responsible for all requests related to Kimberly-Clark family care categories from category management and sales strategy teams• Provided multifaceted panel data analysis demonstrating the importance of Premium Kleenex in BI-LO outlets to prevent delisting of products which provide $700,000 in sales annually• Demonstrated the importance of Cottonelle wipes as the category leader in Target through shifting analyses leading to expanded placement and addition of a new product a $1,500,000 opportunity• Performed panel analysis identifying category shopper loyalty to retailers and outlet types• Tracked the launch of Viva Vantage through source of volume and trial and repeat analyses• Manage the distribution of a monthly Nielsen thought leadership newsletter across Kimberly-Clark

Greater Chicago Area

• Assisted with quantitative and qualitative custom research projects to provide business insights• Worked closely with Vice President to create PowerPoint reports summarizing research findings• Participated in client meetings to gather information about business issues and project feedback• Utilized SPSS syntax and Excel to manipulate large datasets and simplify repeatable processes• Developed codebooks and coded open-ended survey responses in Ascribe• Tested and managed the quality control process for digital surveys and managed sample in ConfirmIt

Phoenix, Az

• Improved state solicitation registration process to save the institute $2,000 in annual fees• Created proposals for a 5K run fundraiser and a plan to reach a younger demographic• Researched individuals and organizations to determine probability of giving and potential impact• Coordinated registration and acted as assistant to CEO at special events

Farmington Hills, Mi

• Managed staff that obtained permissions from publishing houses and authors• Analyzed and processed permissions that were confidential or high legal risk• Communicated between departments and cross-functional teams to make decisions with editors to fix problems, stay within budget, and meet project deadlines