− Create and customize digital content across channels including the Alumni website, social, email and electronic newsletter, ensuring quality, accuracy, consistency, effective branding, and visual/graphic appeal.− Manage and create content for all social media accounts for Cal State East Bay Alumni.− Lead social campaigns and strategy based on department initiatives and priorities.− Oversee and manage the social content calendar and planning tools required for posting cadence and priority alignments.− Track monthly performance for all social media accounts and create report to deliver to internal stakeholders.− Created social media contest, 12 Days of Giveaways, and increased engagement by 151%.− Grew social media audience by over 400% since my tenure.− Manage and train intern in social media marketing best practices.− Curate, create and develop a monthly e-newsletter for 130,000 alumni.− Create A/B tests to ensure the effectiveness of our email marketing efforts.− Implemented a personalized email marketing journey to welcome new alumni.

– Managed social media accounts for the College (Facebook, Instagram, Twitter, etc.)– Developed, edited, published, monitored and maintained content on the College's social media platforms.– Implemented COAST stories campaign on Instagram and increased reach by 114%.– Created Instagram contest and increased followers by 2.9% within 3 hours.