Marketing Manager
Gilmer, Tx
Coordinate all marketing activities for Robroy Conduit Division, including the following product lines: Plasti-Bond, Perma-Cote, KorKap, ECN/Korns, Robroy Stainless and Rocket Rack. Responsible for maintenance and distribution of all catalogues, coordination and participation in Trade Shows, National Sales Meetings, and individual Sales Rep meetings. Develop corporate image and brand recognition campaigns for all brands, including public relations and social media activity. Coordinate sales programs and promotions and analyze results. Act a participating member of the Product Review Committee and Executive Operations Committee. Direct the preparation and publication of sales bulletins, product information brochures, literature, websites and similar material. Responsible for identifying, collecting, and evaluating customer satisfaction trends, including service, quality, etc. Manage and coordinate databases, which include presentation stats, sales representative information and report cards, installer certification status, specification tracking and various data in our CRM - Salesforce. Track and analyze competition’s marketing strategies. Management of special programs including rebates, incentive programs, etc. Expand emphasis and application of educational efforts to the electrical market including creation and delivery of channel presentations and programs, specification based selling through education for end-users, specifiers, sales representatives, and distribution.