Stephanie Teoh Email and Phone Number

Helping organization to scale the business with Category, Shopper and Channel strategy.Providing consultation and solutions in commercial transformation and restructuring, capability building and trade activation.

Collaborate with a corporate training provider to offer training solutions to organization in personal & team development program.• Business development, account servicing, business pitching.• Collaborate with corporate HR/HOD to develop a comprehensive and integrated training plan• Design a personalized learning program in partnership with training professional

Holding a commercial advisory role in one of the pioneer Organic Food Processor & Distributor in Malaysia, leading the commercial restructuring and transformation for sales, marketing, demand and supply function.Helped the company to setup commercial processes, build strategy and capability, with hands on approach.Key Accomplishments:• Re-organize & refine commercial team structure & roles• Rationalize business portfolio to improve product mix and gross margin• Setup… Show more Holding a commercial advisory role in one of the pioneer Organic Food Processor & Distributor in Malaysia, leading the commercial restructuring and transformation for sales, marketing, demand and supply function.Helped the company to setup commercial processes, build strategy and capability, with hands on approach.Key Accomplishments:• Re-organize & refine commercial team structure & roles• Rationalize business portfolio to improve product mix and gross margin• Setup sales and marketing processes & SOP• Setup demand forecast processes to manage stock efficiency • Build and strengthen category/brand proposition and marketing planning• Develop go to market strategy, sales route, and sales KPI.• Setup 5Ps guideline for trade executionFinancial Achievement:• Trade sales grew at +20% vs YA• Improved product mix, lead to gross margin +8%• Out of stock impact reduce by 52%• Manage SG&A & trade spend at ROI > 2.0 Show less

Transforming and building L'Oréal CPD Trade Marketing capabilities from retail operation to a strategic commercial stakeholder with core expertise in category, channel and shopper management.• Developing 5Ps In-Store Excellence guideline to achieve picture of success aligning with L'Oréal mission.• Supporting L'Oréal CPD cosmetic (Maybelline New York & L'Oréal Cosmetic) as number one brand in Malaysia, with robust trade activation and go-to-market strategy that have grown the brand… Show more Transforming and building L'Oréal CPD Trade Marketing capabilities from retail operation to a strategic commercial stakeholder with core expertise in category, channel and shopper management.• Developing 5Ps In-Store Excellence guideline to achieve picture of success aligning with L'Oréal mission.• Supporting L'Oréal CPD cosmetic (Maybelline New York & L'Oréal Cosmetic) as number one brand in Malaysia, with robust trade activation and go-to-market strategy that have grown the brand revenue and market share.• Unearthing shopper insights and converting them into business building plan to increase share of visibility in trade.• Developing point of sales material and display solutions in line with in-store path to purchase. Show less

Setup Trade Marketing function from a solo contributor to a team of four with category, channel and shopper competencies. Led Trade Marketing & Trade Activation team to perform category & channel strategy for Children Growing Up Milk & Adult Nutrition. • Setup robust commercial calendar, go-to-market strategy, retailer program and trade activation to support Trade Sales in meeting top line objective. • Constantly influence retailer's based on shopper and category insights to achieve… Show more Setup Trade Marketing function from a solo contributor to a team of four with category, channel and shopper competencies. Led Trade Marketing & Trade Activation team to perform category & channel strategy for Children Growing Up Milk & Adult Nutrition. • Setup robust commercial calendar, go-to-market strategy, retailer program and trade activation to support Trade Sales in meeting top line objective. • Constantly influence retailer's based on shopper and category insights to achieve picture of success. • Managed trade spends and responsible for return of investment. • Successfully accelerated the business and achieved No. 1 market share in both children and adult milk powder in 3 years, dominated share of visibility across channels. Show less

Led the development of shopper marketing strategies and plans that incorporating strong shopper insights, Nestle objectives and customer strategies. • Responsible to develop, align and execute shopper marketing strategies and tactics along the entire path to purchase. • Responsible for developing POSM in line with the in-store Picture of Success in each channel & customer. • Developed shopper communication and call-to-purchase in line with in-store path to purchase. •… Show more Led the development of shopper marketing strategies and plans that incorporating strong shopper insights, Nestle objectives and customer strategies. • Responsible to develop, align and execute shopper marketing strategies and tactics along the entire path to purchase. • Responsible for developing POSM in line with the in-store Picture of Success in each channel & customer. • Developed shopper communication and call-to-purchase in line with in-store path to purchase. • Responsible for optimizing POSM and merchandising solutions budget for the category. Show less

Led the category management for Mouthwash (Listerine) and Sanitary (Carefree & Stayfree) across channels. • Driven category penetration via extensive shopper insights and customer collaboration. • Won numerous local and regional recognitions and awards for executing creative shopper initiatives in Trade.

Managed the biggest category, Women Sanitary which contributed close to 50% of company revenue.• Responsible to build category proposition and channel strategy, formulated channel's promotion and activated on ground activities. • Managed category forecast and trade budget.• Executed category captaincy project for Giant.

• Assist Marketing Manager in brand strategies planning and execution. • Take charged of retail promotion and brand collaboration. • Managed numerous launches and brand sponsorship involving cross functional stakeholder.