Stephanie Metzinger Email & Phone Number

Huntington Beach, CA, US

Orange County, California, United States

• Principal and owner of Zinger Public Relations, an agency offering social media, public relations, content creation, writing and communications services and support
• Strategizes and implements communications, public relations and social media campaigns that incorporate innovative digital and traditional tactics with specific, measurable and attainable objectives
• Manages multiple social media sites simultaneously, creating tailored content respective to each platform that inspires consumers to engage with companies; this includes Instagram, Facebook, Twitter, LinkedIn
• Writes and edits SEO-friendly copy for websites, magazines, blogs, feature stories, articles, social media posts, white papers and ghostwriting; this includes public relations materials such as press releases, media.
• Ideates and creates content, including infographics, videos, social media graphics, ads and flyers_________ABOUT ZINGER PUBLIC RELATIONS:Zinger Public Relations is a public relations agency that specializes in social.

Orange County, California, United States

• Writes stories for Malcolm Media’s magazines: California Fruit & Vegetable Magazine, American Vineyard, California Dairy and Pacific Nut Producer
• Reports on agricultural news in the counties of Los Angeles, Orange, Ventura, San Diego, San Bernardino and Riverside
• Photographs farmers and their operations, to be used as the cover image and story supplement

• Developed and executed digital and traditional public relations activities that generated positive exposure for Western Growers members and influenced public opinion and stakeholder perceptions of the fresh produce.
• Revamped and managed all social media channels, increasing following, reach and engagement on Western Growers' Facebook, Twitter, Instagram and YouTube by 5000%
• Designed and created content -- such as videos, infographics, web stories, magazine articles, blogs -- that engaged internal and external audiences
• Served as the Editor-in-Chief for Western Grower & Shipper Magazine, telling the stories of fresh produce farmers throughout California, Arizona, Colorado and New Mexico
• Produced the Voices in the Valley Podcast, which garnered more than 10,000 downloads
• Spearheaded strategic initiatives including Careers in Ag Program, WG Women Program and AgTech Workforce Campaign, handling event planning and budgets and securing new partners and participants

• Conceptualized, filmed, edited and distributed a 3-part video series about the food and agriculture industry, which received 14 million views and doubled the fan base on Facebook and Instagram
• Managed a team that launched social media and multimedia campaigns, including video initiatives, Facebook/Instagram ad programs and public policy and grassroots advocacy projects, achieving a year-over-year increase in.
• Executed a crisis communications campaign in response to COVID-19, comprised of an organic and paid social media blitz and comprehensive digital media program, which reached 2 million people in 4 months
• Strategized the Association’s Influencer Marketing Initiative, including identifying micro/macro influencers, building relationships, planning events/experiences/takeovers and creating post campaign performance reports

Irvine, CA

• Ghostwrote for C-level executives, garnering more than 4,000 impressions/month
• Built the Association's Social Media Training Program, performing in-person training, conducting one-on-one consultation and issuing regular social updates via newsletter; nearly 100 agribusiness professionals have.
• Established the public relations strategy to promote the Western Growers Center for Innovation & Technology, an agtech incubator
• Served as the Association’s in-house photographer

Long Beach, CA

• Drafted integrated communications plans and media relations strategies that are utilized by communicators at 23 campuses across California
• Wrote press releases, media fact sheets and talking points, and actively pitches media
• Developed relationships with media and manages all student media activities, resulting in nearly $35,000 in positive publicity annually
• Managed systemwide public affairs campaigns that affects 460,000 students and 47,000 faculty/staff
• Spoke, on the record, to media on behalf of the nation’s largest public four-year university system
• Oversaw storytelling blog--CSU Voices and Views--that reaches 10,000 CSU stakeholders monthly

• Reviewed, edited and managed social media programs, increasing CSU’s Facebook page likes by 9,500 and Twitter followers by 8,000
• Developed and analyzed weekly, monthly and yearly social media metrics reports
• Created social media calendar and systemwide social media policy that were utilized by communicators at 23 campuses across California
• Launched social media campaigns to support the university’s mission, increasing engagement by 30%
• Wrote and designed print publications, e-newsletters, blogs and Chancellor’s Office websites, increasing public knowledge of CSU programs, policies and news by 25%

• Wrote and pitched news releases and media advisories for clients such as Lugano Diamonds, King’s Hawaiian Bakery, Wienerschnitzel and Panda Express, resulting in a 25% reportage increase
• Executed social and multimedia campaigns, including Facebook and Twitter initiatives, website modifications, blog creation, web video production and e-newsletter distributions

Irvine, California

• Monitored, analyzed and created media clippings reports for Ruby’s Diner and Super Mex
• Brainstormed public relations campaigns, strategic communications plans and key messages for clients, such as BJ's Restaurants and Bubba Gump Shrimp Co., to increase brand awareness

• Drafted letters, talking points and speeches on behalf of the City’s mayor
• Wrote news and press releases
• Created and maintained relationships with city officials and representatives

• Drafted two feature stories and followed up with media
• Composed press releases that garnered 86,000 media impressions
• Researched, created and maintained media lists

• Assisted in implementation of special events, including creating itineraries, booking food vendors and publicizing event
• Identified, researched and developed story ideas and pitches
• Prepared and reviewed publicity reports for clients

Master'S Degree, Public Policy And Administration, 3.9 Gpa

Activities and Societies: Phi Kappa Phi

Bachelor Of Arts, Journalism - Public Relations, Communications

Activities and Societies: Chi Delta Theta, Public Relations Student Society of America, Kappa Tau Alpha