Junapr is a full-service communications, public relations, and event management firm. As Associate Director, I support leadership on client accounts and contribute to the development and execution of communication strategies. My role combines strategic planning with tactical implementation, focusing on public relations, media outreach, social media, and marketing to deliver measurable results for our clients.

Our Incubator Program combines strategic communication planning, targeted media outreach, and hands-on guidance to help early-stage businesses build a strong foundation for growth.As the leader of Junapr’s Incubator Program, I worked directly with clients to develop growth-focused communication strategies and execute PR, media, and affiliate campaigns. I was subsequently promoted to Associate Director, reflecting an expanded scope of responsibilities.

CVHHH operates with a $14 million annual budget and serves 23 communities. My key achievements include:* Marketing & Communication Plan: Created a comprehensive annual plan, including a strategic content strategy for execution across all communication outlets.* Brand Aduit: Performed an audit to ensure brand alignment and consistency in communications and created action plans to address outstanding issues.

Hunger Mountain Co-op is a locally owned, natural food cooperative with over 10,000 member-owners, 362 Vermont vendors, 188 employees, and nearly $30 million in annual sales. My key achievements include:* Rebranding Initiative: Directed the creation of new brand guidelines and logo, updating all marketing materials and signage to ensure consistent brand identity.* Media & Communication Strategy: Developed and maintained a comprehensive earned media calendar, paid media calendar, and promotional & event calendar, driving improvements in annual shopper survey ratings, customer counts, and overall sales.* Email Marketing: Achieved a 50%+ open rate in biweekly email campaigns—exceeding the industry average of 28.1%—and grew the subscriber base by 32% over five years, reaching 7,800 subscribers.* Membership Growth: Increased membership by 29%, bringing total members to 10,019, equivalent to 1 in 6 county residents.* Neighbors Helping Neighbors Food & Fund Drive: Created and led a cross-departmental initiative in partnership with external organizations, raising $56,873.76 and collecting 4,094 pounds of food for the Vermont Foodbank over three years. This drive was supported by a combination of earned and paid media, amplifying reach and community impact.* Bag That Bag Program: Implemented and promoted an initiative that replaced 1.5 million paper bags, generating over $77,000 in contributions to the Montpelier Food Pantry throughout the program’s lifetime.

As the state's largest hunger relief organization, the Vermont Foodbank is recognized as one of the nation's most effective and efficient nonprofits. My key achievements include:* Cross-Functional Fundraising Initiatives: Led collaboration with internal teams to orchestrate fundraising events and promotional activities, generating an annual gross of nearly $450,000.* Subaru Share the Love Campaign: Secured a $17,250 donation by pitching the local dealership to include Vermont Foodbank in their annual campaign, significantly boosting the Foodbank’s visibility in local media.* Harpoon Brewery Point to Point Bike Ride: Expanded this charity ride into the Foodbank's largest fundraising event, achieving record-breaking results in 2014 with over 800 riders and nearly $190,000 raised.* Media Coverage for Cause-Marketing Promotions: Successfully pitched and secured media coverage for key campaigns, enhancing visibility and strengthening community engagement.

At the time, SBE was a leading developer and manufacturer of film capacitor solutions that provided a higher degree of reliability in demanding applications, particularly for alternative energy and transportation. In 2019, SBE shut down production, and the owner reopened a new company in the same location called Advanced Power Conversion Solutions, Inc.As the marketing coordinator, my responsibilities included: • Oversaw scheduling, budgets, and project information flow for marketing initiatives. • Developed content for website, blogs, eBlasts, and public relations outreach. • Executed the launch of a new logo, tradeshow booth, building signage, and marketing collateral. • Coordinated all aspects of participation in national and international trade shows and managed the execution of both a groundbreaking and ribbon-cutting ceremony from conception through implementation.

New England Culinary Institute (NECI) was a career-oriented culinary college. My time with NECI was cut short due to company-wide layoffs connected to the 2008 recession. In addition, due in part to the COVID-19 pandemic, the school has since closed. As the marketing coordinator, my responsibilities included: • Managed marketing efforts for the Admissions, Alumni Relations, and Continuing Education departments by overseeing the creative teams, branding, project timelines, and budgets. • Reviewed all creative deliverables to ensure brand standards and project requirements. • Initiated and expanded community relationships and created public relations opportunities.

Spike Advertising was a full-service advertising agency. In January 2022, the founder, Ken Millman, donated his company through a donation/mentoring model. The new ad agency is known as Nuwave.As an account manager, my responsibilities included: • Managed multiple client relationships, including the agency's largest account, the Vermont Department of Tourism & Marketing. • Acted as the primary point of contact with the creative team, facilitating feedback and ensuring seamless project progression through production. • Led briefing discussions, project kick-off meetings, and creative reviews, ensuring all necessary materials for the meetings were readily available. • Successfully coordinated project timelines, workflow, and budgets, simultaneously overseeing numerous projects from inception to completion. • Collaborated with freelancers, media buyers, printers, web developers, and publication representatives to ensure the successful execution of client projects.

VBSR is a non-profit, statewide business trade organization with a mission to advance business ethics that value the triple bottom line: economic, social, and environmental. As the member services coordinator, my responsibilities included: • Served as the primary contact for the organization’s 800+ members. • Led membership recruitment through outreach programs and events.• Managed communication channels and developed membership materials.• Administered the membership database and produced an annual membership directory.• Oversaw the recruitment committee comprised of board members and members at large. • Represented the organization at various community forums.