Stephanie Benton Email & Phone Number

New York, Ny, Us

Lead the Lifecycle Marketing + Operations team to improve lifecycle communications in our B2B and B2B2C funnels.- Outbound campaigns leading to $729.4 million in lead value (93% to 2024 goal by EOQ3).- Reduced median sales cycle length from 36 days to 18 days through launch of onboarding campaigns and lifecycle operations.- Lead development and execution of customer centric lifecycle plans working cross functionally with product, data, Student Success, and Partner Success to drive business outcomes. - Uses customer data analytics and business goals to create targeting of certain audience segments to drive adoption of new products. - Drive forward new ideas to optimize existing funnels and build new funnels based on data to drive re-engagement. - Works with UX, Data and Product teams on lifecycle marketing efforts for new product launches. - Held loan applications by email metric strong and steady during volatile credit market.

New York, Ny, Us

Email Lifecycle Marketing- Increased student loan applications from email (B2B2C flow) by 10% in 2022 over 2021, directly impacting company revenue. - Successfully increased open rates by 15 percentage points on our unfinished loan application funnel. - Collected aggregate data on student interest in a new product offering to assist Sales and Partner Success in upswell conversations.- Developing a reengagement campaign to drive more uncompleted student applications to the completed application stage. - Manage high volume of requests, frequently shifting priorities, and competing deadlines. - Excellent project management and time management skills, and ability to scope and rank requests based on impact.- Volunteer participant in DEI Taskforce managing the scholarship application flow from promotion to application. Resulting in over 270 applications and 10 scholarships awarded.Product Marketing- Developed ICPs for multiple product lines and personas. - Developed and communicated value proposition for new 0-1 product line.- Research and Analysis on interest from students on a new product line. Created a stats sheet to be used by account managers to upsell new product to existing customers.

San Francisco, California, Us

Responsible for researching market needs - identifying problems to create a solutionMessaging + positioning of products (digital courses) to meet the needs of consumersPromote product through cohesive campaigns utilizing the following platforms (Facebook, Facebook Groups, Instagram, Blog, Website + Podcast)GTM Strategy for each new product that is developedProject Management from dev process to sales process and service processDevelopment and Instructional Design of each new productForecasting of results and deep understanding of competitor market

San Francisco, Ca, Us

Work with several different clients on social media strategy, management and community management. Help build out social media channels to represent the brand and service their target market. Product Marketing: GTM Strategy for several small self funded startupsMarket + Competitor Analysis

Aligned marketing plans to the release of new products (an Online Budgeting Membership)Community Management for Membership (increased retention by 25% with community implementation)Developed a social media and marketing campaign using organic Instagram, YouTube and Facebook marketing to increase memberships by 30%)Customer Success Management - supported customer onboarding, questions and feedbackCollected + Analyzed customer data to improve product and services offering

Created marketing and content strategy for new product funded by Kickstarter campaignCommunity ManagementMarket analysis, positioning and brandingGTM StrategyCommunications w/ investors

Social Media:My main job function is to serve as a community ambassador for Universal Vacation Club. As the primary contributor to our social networks, I have implemented strategies to strengthen and enhance the the level of awareness and loyalty from our members to the club and vice versa. This includes the management of all of our social media properties (Facebook,Twitter, Instagram).I create, coordinate and implement social media marketing communication projects within the Club, and with the General Managers at the resorts we are associated with. I am responsible for our social media presence development, creation of brand awareness online and relationship development with key industry leaders and companies. Some of my other duties include:* Moderate industry forums and chats.* Initiate conversation through forums, twitter and postings.* Monitor trends in social media and stay on top of the curve staying technically savvy.* Measure results through analytic tools and other methods, prepare status reports on social media efforts and success rates.* Update content on member websites.* Work with graphic designer on content and concepts for e-blast marketing projects.CommunicationsThrough visual and written communications, keep our clients informed of current events in the industry and our resorts. Including quarterly newsletters for various resorts, eblasts, flyers, social media management, blog posts, other online content, and assisting with event coordination. Internally, I also put together monthly and quarterly reports for the club director. I have constant interaction with guests by email and in person, make reservations when needed and help solve complex guest issues to ensure a diplomatic resolution and guest satisfaction.

Hunt Valley, Md, Us

Developed sales enablement content using data collected from new customersOne pagers + positioning for sales + CS teamsCoaching + Education on the customer end on best use and strategies to grow their business