As part of the wine team within the GraysOnline business (Grays e-commerce Group), I was responsible for the planning, organisation, direction, control and coordination of the all the wine-related sales and marketing activities for both websites: GraysOnline (wine section) and GraysWine (dedicated wine website):- Managed 1500+ product listings through both dropshipping and direct purchases, including negotiations with key suppliers, product performance analysis and reporting.- Assisted in the launch of the GraysOnline eBay store for the wine category and was then responsible for the sourcing and promotion of high margin products specifically selected for this marketplace. (100% growth in the second semester)- Managed the sales forecasts for the wine category - for both GraysOnline websites and the eBay store- Directed the development of innovative sales strategies and eDM campaigns going to over 150,000 subscribers. Updated the campaign templates and improved the communication between the wine and designing teams. - Was responsible for all the social media, website marketing and above the line marketing campaigns for the wine category.- Worked alongside agencies to produce advertising material and campaigns, solus eDMs, retargeting campaigns....- Regularly updated the websites for the wine category working with the high level marketing and designing team. - Provided regular analysis and recommendations to improve the online user experience.

As part of the wine team within the GraysOnline business (Grays e-commerce Group), I was responsible for assisting in the purchasing of all wines and spirits for the Fixed Price wine category, as well as progressively taking additional digital marketing activities:- Monitored the stock inventory and product listings for both the drop-ship program and Grays owned stocks- Assisted in the range selection and purchasing negotiations with key suppliers- Compiled competitor analysis on offering, pricing and marketing activities- Prepared compelling sales offers for the promotional eDM campaigns - Progressively took ownership of the websites improvement in terms of look and feel - Worked closely with the Marketing team in order to come up with strategies for new customers acquisition

- Day-to-day management of a portfolio of primarily on-premise customers (cafes, bars, restaurants), support and management of keys accounts- Prospection and acquisition of new business predominantly in the restaurant sector - Achieving an average of 10 customer visits per day- Conducting wine tastings and other promotional activities - Attending trade shows, exhibitions and events- Following-up on aged receivables- Working closely with the various departments in the company to ensure a smooth running of the operations- Participating in elaborating strategies to improve customer satisfaction and customer loyalty- Recommending changes in operations documentations as necessary- Pro-actively contacting customers and ensuring that they always have a minimum level of stock - Compiling competitor analysis- Sales data analysis- Negotiating contracts with existing customers and prospects

- Primarily focusing on B2B clients but also dealing with B2C enquiries- Directing the development and implementing strategies to grow sales and revenue for the warehousing business; preparation of the storage and services rate cards, competitors' analyses, financial analyses- Development of website messages for each specific target customer- Elaboration of a strategy for the development of Artisan Wine Storage’s database of clients; this includes specifics of plans and tactics around warehousing opportunities and contract expansion- Implementation of an Affiliate Programme for retailers to grow the B2C side of the business- Analysis, development and presentation of complex solutions to clients and prospects in line with identified client/prospect outcome requirements - Preparation of proposals and follow-up- Regular meetings with the Information Technology Department to ensure that systems are at the forefront of what is needed for the wine industry, and constantly taking into consideration customers’ feedback to improve those systems- Representation of the company at industry events and tastings

The following duties came in addition to the Business Development responsibilities.- Responsible for the day-to-day operations of the warehouse- Order fulfilment and ensuring that all customer orders are accurate and delivered on time with SLAs being respected - Liaising with domestic transport companies for customer deliveries- Stock reception in the system and allocation in the warehouse- Management of a team of 2 picker and packers- Stock inventory and control, and personally undertaking stock-takes as required and investigating discrepancies- Preparation of quotes for domestic and international movements as required- Preparation of import documents as required- Continuously in touch with the Management and IT teams reporting on areas for improvement in relation to our systems and procedures

MAIN DUTIES:- Dealing with customer enquiries regarding wine portfolios within multi-location, multi-currency accounts (Australia, United Kingdom and Hong Kong)- Up-selling, cross-selling and directing the development and implementation of strategies to the existing client base in order to make them aware of the various services and options available to enable business growth as well as maintaining customers’ loyalty- Dealing with both inbound and outbound client calls- Retaining existing customers and ensuring maximization of account use thereby - Managing customers’ expectation in relation to wine investments in the current market place and implementing appropriate sales reporting for both the business and the customers- Identifying opportunities in the market for specific wines and specific clients, and communicating same to clients- Developing and implementing strategies for selling iconic Australian wines through effective sales campaignsSUPERVISION OF THE CUSTOMER SERVICE DEPARTMENT (Sydney, London and Hong Kong):- Handling of consumers (retail) and customers (storage) questions and complaints to provide satisfactory resolution of issues- Follow-up with clients on late payment or non-payment of accounts- Set-up and implementation of new accountsSUPERVISION OF THE LOGISTICS DEPARTMENT:- Management of the 3PL relationship with the London, Hong Kong and Sydney warehouses- Order fulfillment and ensuring that all retail orders are accurate and delivered on time with SLAs being respected - Liaising with our storage and logistics partners in the various worldwide locations to ensure quick resolution of issues with minimum impact on clients- Stock control: Inventory management and undertaking daily stock data analyses to resolve any stock discrepancies in each of the warehouses worldwide- Providing customers with international and domestic transport quotations- Preparation of import and export documentation

This was an optional part-time internship as part of my Bachelor and MBA in Wine Marketing & Management - 2 days a week.During my time at La Boisseraie I assisted the sales and export team in their day-to-day activities:- Phone reception for the company, first point of contact for customers and prospects- Creation of marketing material in French and English to support sales and tastings: tasting sheets, company profiles and brochures...- Preparation of commercial samples for the export markets: China, Sweden, Denmark, Germany, Belgium, New-Zealand, New-Caledonia...- Representation of the business at Vinexpo- Follow-up on sales leads

This was a compulsory internship as part of my MBA in Wine Marketing & Management.During my time at Zeeman Wines, I assisted the Export Manager in his day-to-day activities:- Market research/prospecting for importers in Asia (mainly China)- Preparation of commercial samples for prospects in China, follow-up on samples' complience (ACN number...)- Preparation of quotes and proforma invoices- Follow-up on shipments- Creation of marketing material, tasting sheets, company brochures, product portfolio...

This was a compulsory internship as part of my Advanced Diploma in International Trade.During my 2 months at Grupo Yllera I assisted the Export Director with prospecting for importers in the USA. - Selection of suitable importers for Grupo Yllera- Creation of a database of contacts for future reference- Contact with potential importers/qualified leads and presentation of the business and the product portfolio- Set up of meetings for the Export Director during his next business trip to the USA- Preparation of commercial samples