Lead all College of Management events, public relations, communications, and social media initiatives, ensuring brand consistency while streamlining processes across departments. Project manage the BEST Boston program, building and maintaining partnerships with local businesses to provide students with real-world business experience.

Note: This role was eliminated due to a company wide reduction and the removal of the channel program. Worked with leadership to develop the marketing strategy for a new channel program made up of global referral and reseller partners including Iterable.Developed a scalable partner onboarding plan including an automated email series and a sales call cadence to enable partners and drive sustainable sales revenue.Collaborated with sales to create prospective partner nurture sequences by source.

Responsible for the partner marketing communication and program strategy for over 11,000 partners and their end-users making up 20% of Constant Contact’s total revenue. Managed a team of two to support all efforts.Collaborated daily with the acquisition, SEO, paid search, events, and website teams to test audiences and messaging with the goal of generating high-quality leads.Developed and tested a new prospective partner email nurture flow, segmented by source, increasing partnership deployments by 36% the first month it ran.Reported out weekly to leadership on campaign success and learnings using Salesforce, Tableau, and Google Analytics.Began conducting company-wide presentations promoting the benefit of partners, why they are important to the business, and examples of successful co-marketing.

Contributed to 9% channel revenue growth from 2019 to EOY 2021 by running engagement campaigns and ongoing partner enablement efforts with a focus on agencies. Managed one specialist.Owned the marketing calendar, defined segments, and continued to optimize campaigns through ongoing A/B testing.Developed a virtual partner handbook improving the onboarding experience significantly YoY based on annual survey results.Ran an annual summer engagement program encouraging agency partners to complete activities to earn points, all focused on generating new business. Increased sales by 195% (21 > 62 sales) in August of 2021.Project managed and developed a successful roll out plan for the launch of a new Partner Portal, a one-stop-marketing shop to enable partners to easily sell Constant Contact. Owned the project plan and coordinated with all internal and external stakeholders.Became a trusted internal partner advocate, collaborating daily with product, engineering, marketing, sales, and executive leadership to ensure partners were considered in every decision.

Developed assets needed to launch all multi-channel marketing efforts including creating emails, social media posts, landing pages, sell sheets, guides, and more.Project managed the launch of all promotions which included getting finance approvals, creating the messaging and a communication plan, identifying segments, developing sell-through enablement assets, setting goals, and reporting out on results.Grew a Facebook group to over 2,500 active agency partners, which became a safe place for ongoing partner collaboration and product feedback.Managed the Partner Portal through maintaining marketing content, managing asset inventory, writing articles, and optimizing navigation.Owned all internal communications, ensuring sales was armed with everything they needed to have thoughtful conversations with current or prospective partners.

Attended events and launched campus wide promotions to recruit new members.Key contributor in launching the new bank website in collaboration with an agency.Developed and sent a monthly newsletter to all bank members.

Designed all digital and print advertisements, marketing collateral, and branchmerchandising using Adobe Creative Suite.Assisted in event planning, coordinated bank sponsorships, and wrote press releases on grants awarded from the bank Foundation.

Developed strong communication skills through specializing in nation-wide placements of allied healthcare professionals. Prepared working professionals for current assignments through collecting and organizing necessary documentation.