Stephen Anderson Email and Phone Number

• 5th largest cloud based software company (ranked by Bessemer Venture Partners using 2013 revenues)• Oversaw a talented team focused on lead generation for one of the 3 major product lines, making significant contributions to 108% revenue growth in 4 years ($226m to $470m)• Developed a lead nurturing and marketing automation strategy that increased leads by over 55% • Established a lifecycle marketing program that increased unaided awareness from 21% to 45%• Managed a new product branding effort that refocused efforts on our strategic advantages and was a key participant of a corporate wide rebranding effort • Instituted and managed an inside sales team responsible for nurturing and qualifying all inbound leads, increasing the sales close rate from 10% to 35%. The successful efforts were duplicated throughout all product marketing departments • Participated as a key member of the CRM Re-implemented Committee for SalesForce.com • Managed the implementation of Marketo marketing automation software for the DMS team • Oversaw web marketing efforts for my product line and participated in a complete site redesign• Developed quarterly pricing promotions and incentives with the executive sales management team • Analyzed results weekly and made appropriate adjustments to strategic plan. • Coordinated efforts with key stake holders and departments such as sales, product, and support • Managed the relationship with multiple large vendors such as ad agencies, fulfillment companies, printers, and affiliate partners • Developed a talented team through regular coaching, goal setting, and consistent feedback

• High growth, start up company reaching $55m in annual sales • Real estate development firm focused on high-end residential new construction • Oversaw sales, marketing, and general operations including the P&L • Developed highly successful direct and digital marketing effort that increased qualified leads by over 200% • Created an event based marketing tour that increased target market awareness • Introduced quarterly programs and referral based programs, providing incentives and increased sales close rate by 50% • Designed a consultative sales approach that increased average purchase volume by 92% • Implemented an initiative that improved operational efficiency, decreasing costs by 5%, and vendor/subcontractor execution, improving on time completion by 30% • Lead the outside sales team by focusing on training and strict adherence to KPIs • Negotiated contracts and maintained relationship with major vendors • Managed all marketing efforts including strategy and tactical execution of direct response marketing and branding efforts • Conducted formal presentations and progress updates on major projects to investor groups• Implemented a major company initiatives to improve operational efficiencies and vendor execution on timelines and budgets • Key executive from startup in 2002 through the rapid expansion in mid 2000’s

• $150M commercial vehicle dealership serving distribution, retail, manufacturing, construction, government, utility, and many other industries • Increased revenues 87% from $80.2 M to over $150 M with aggressive lead generation, direct response marketing, and expansion into new markets • Lead a corporate initiative to revamp marketing department’s strategy, tactics, and personnel • Managed a major rebranding initiative and coordinated efforts with key stakeholders and general managers of 13 separate business units • Introduced the need for a CRM and lead the evaluation, selection, and implementation throughout the organization of over 350 team members • Developed a direct response marketing strategy that improved lead generation and Requests for Proposals (RFP) by over 100% • Created a new website focused on revenue growth and lead generation that was consistent with the new corporate marketing strategy and synced leads with the CRM • Oversaw the development of sales tools, collateral, sales presentations, and RFPs• Supervised 5 annual golf tournaments, multiple trade shows, and many promotional events • Reported KPI’s and strategic recommendations to CFO (my immediate supervisor) on a monthly basis and to the remaining executive team on a quarterly basis

McCann Worldgroup is one of the world’s largest advertising agencies. I participated on a very collaborative and creative team responsible for many technology accounts including Unisys, LANDesk, McAfee, SCT, and others. This was an entry level marketing role that provided broad experience in all areas of marketing.

Rocky Mountain Travel is a timeshare sales and marketing firm representing over 50 properties worldwide. I oversaw a team of 6 sales representatives that conducted the traditional “tour approach” sales presentations. As a top performing sales manager, I was able to help set the strategic vision for the company and direct our marketing approach. Key accomplishments included: Increased close rate from 10% to 18%, substantially above the industry average Redeveloped and improved the sales tour approach for the entire sales team