Develop a creative vision for products that align with the brand's identity and market positioning. Create consistency in brand visuals, copywriting, and overall aesthetics. Design garments and graphics based on the current season and collection. Choose appropriate fabrics, blanks, and vintage garments based on design concepts and collection themes. Collaborate with pattern makers to transform design sketches into patterns. Oversee the development of samples.Analyze fashion trends, consumer preferences, industry developments, competitor products, and customer feedback.Conceptualize themes, narratives, and stories and direct campaign visuals to convey the current concept.Maintain and update budgets for all departments and projects.Oversee client relationships and PR

Maintained a working knowledge of REI products and services.Used REI product knowledge to sell products, services, and memberships to customers.Maintained store visual standards and assisted in keeping the floor stocked with merchandise.Upheld the REI values of: balance, authenticity, quality, service, respect, integrity

Set daily performance objectives, provide consistent feedback and coaching. Drove sales results and profit by analyzing the business daily. Supported the training, coaching, and development of the Guide Team and was a role model and coach for selling behaviors in all interactions. Collaborated and communicated effectively with other managers to oversee store opening, closing, and all daily operations. Related to customers on a personal level and established quality brand relationships through excellent customer service. Held Guide Team accountable to all company Standard Operating Practices. Worked with the managers and Guide Team on a daily basis to maintain a strong brand presentation to maximize the customer experience.

Oversaw community relations and the public image of OHIO Outdoor Pursuitsand created a welcoming environment for employees and participants.Built the image of Outdoor Pursuits and the programs offered through social media, community engagement, and outreach.Ran the Instagram account for Outdoor Pursuits and engaged with staff, participants, students, and alumni on a digital platform.Requested and managed sponsorships from local and national businesses for the annual Halloween and Rockstars Climbing Competitions.Created and distributed promotional materials for all Outdoor Pursuits events, trips, and activities. Held promotional events to spread awareness of the services offered by Outdoor Pursuits.

Organized and facilitate outdoor adventure experiences.Responsible for all trip logistics, itinerary planning and risk management including implementation of trip control plans and emergency action plans.Mentored assistant trip leaders as they developed their outdoor and educational skills by creating a positive environment for teaching and learning.Facilitated team-building exercises focused on improving communication and leadership.Set climbing routes for climbing competitions.

Assisted in fittings and creation of tech packs.Gained an intro-level understanding of construction, pattern making and risk.Participated in departmental and cross-functional meetings to understand how tech design relates to design, merchandising, production and development and how each department impacts and drives overall cost.Created a zipper construction manual and led a practice fitting session for final project.

Learned and facilitated group activities with a focus on dynamic skills, experiential education methods, and communicating effectively under stress.Demonstrated in-depth techniques for mountaineering, snow camping, rock climbing, white-water rafting, and first aid.Developed climbing practicum used for Portland Public Schools.Wilderness First Responder Certified (Expires Spring 2021).