Principal Business Intelligence Analyst
CurrentWork alongside CEO & VPs – including marketing, sales, finance, etc. - to define requirements, create KPIs, & provide actionable data with dashboards across multiple projects on timeCreate & implement Tableau dashboard portfolio from scratch. This was an effort to centralize our data & provide actionable insights/dashboards, rather than just data pullsDevelop complex data models using SQL, Python, Tableau Prep, etc. from multiple data sources to create visually appealing portfolio of dashboards that contribute to value creationAnalyze customer data to provide feedback regarding ROAS, TAM, ARPU, MAU, & other key KPIs to increase market space, create new revenue streams, & optimize current revenue streamsLead data migration project (SQL Server to Snowflake) - duties include high level updates & coordinating with team members to ensure data integrity, data query optimization, & data ELT