Stephen Eneberg Email & Phone Number

Kirkland, Wa, Us

New York, Ny, Us

Seattle, Wa, Us

As a leader in the Product, Design & Engineering (PDE) Organization, I am responsible for managing and improving the performance of a team of five Product Managers and three SEO analysts. My goal is to develop a high-quality B2C ecommerce platform within Leafly's three-sided cannabis marketplace. To achieve this, I am responsible for overseeing Product team operations, change management and process development.Following are some key contributions from this position:- Increased advertising revenue by $3M through creation of a brand advertising product suite that was optimized for end consumer relevance.- Grew organic search sessions to dispensary menus by 27% y/y and increased order conversion by 75bps through SEO optimization, site performance enhancements (Core Web Vitals and Accessibility) and a/b testing of shopping optimizations.- Enhanced order conversion rate by 10% through development and execution of a new 'deals' platform; enabled key vendors to offer discounts on offerings such as dollar amount off, percentage off, and buy one get one.- Maximized customer traffic from strain pages to dispensary menus threefold from 3% to 9% by revamping the strain shopping experience to prioritize desired effects.- Developed product, customer, and channel strategies to achieve OKR targets for web and native applications for Dispensary Menu Visitors, Order Conversion Rate, Monthly Active Users, and 1-Month Order Customer Retention.- Steered implementation and cross-company adoption of advanced a/b testing and platform (Split I/O) to drive optimization of B2C and B2B customer experiences, executing over 150 experiments in 3 years.

As the team leader of eight product managers, four search taxonomists and two SEO analysts, I was responsible for ensuring that Nordstrom customers had an optimal online shopping experience to maximize company profits. I provided valuable insight on how to improve product exploration, discovery, and purchase experiences on Nordstrom.com, including search/browse, homepage, content pages, navigational platform, product detail pages, and search platform. I also had a vital part in creating platforms to supply personalized product and content recommendations, A/B testing, single page app (SPA) web platform for increased site performance, editorial content, visual assets, and SEO.Below are some notable achievements from this position:- Created and executed various product, customer, and channel-based roadmaps and strategies to achieve primary business goals in collaboration with program management, UX/Usability, engineering, and analytics/A-B testing/data science teams within Nordstrom.com.- Steered top-notch team in conducting 450+ A/B test experiments, resulting in estimated annualized net sales lift of +$250MM.

As a senior manager of product management, I was in charge of a team of four product managers who had the goal of optimizing the search, browse, and navigation systems of nordstrom.com, as well as improving the personalized product recommendations to enhance the user's product discovery experience. I was responsible for steering the overall Search Relevancy Optimization Program, from strategic planning to the implementation of the program. To further increase conversion rates, I implemented a/b testing, and tweaked the attributes and sorting algorithms of the search index.My signature achievements were the following:- Successfully completed an eight-month project to replace the Nordstrom.com search engine (FAST to SOLR) and supporting search data ingestion ecosystem resulting in +50bps order conversion rate increase and reduction in inventory latency from +2 hours to <10 minutes.- Increased search engine precision and recall through advanced product set definitions and optimized sorting algorithms, resulting in +50bps increase in site-wide conversion.- Completed 25 a/b tests and accomplished yearly net sales increase of $60MM.- Executed product attribute metadata model overhaul with 400+ attributes resulting in 14% increase in website and native app filter usage.

I was responsible for the development and execution of a product optimization strategy and roadmap. To ensure the successful implementation of the plan, I conducted market research and competitor analysis to identify potential product features and trends. I also launched the Search Relevancy Optimization Program, which resulted in an annualized increase of $34MM in sales due to the higher conversion rates for search and browse. Additionally, I implemented a new top navigation for the website based on A/B discovery testing, usability studies, competitive reviews, and collaborations with Site Merchandising.

Seattle, Wa, Us

- Managed a highly qualified team of five direct reports to strategize, design, and execute quarterly marketing campaigns directed toward college students.- Increased sales of textbooks, Amazon Student program, and Amazon textbook buy-back program through various media and platforms, including on-campus newspaper and outdoor ads, site merchandising, emails, direct mail, and internet radio.- Leveraged advanced cohort design and data science techniques to evaluate the efficacy of marketing campaigns on college campuses

Seattle, Wa, Us

- Enhanced customer experience by directing various projects to improve website features and functionality through continuous A/B testing (Web-lab).- Increased web traffic and sales growth by managing all website traffic channels.- Improved Shoes category with the Merchants@ program by negotiating and signing large and highly strategic shoe brands.- Introduced international shipping capability on Endless.com and led category-wide refresh to update browse classification structure and 3rd party seller feeds.

Charlotte, Nc, Us

New York, Ny, Us

New York, Ny, Us