Stephen Essel Email & Phone Number

Greater London, England, United Kingdom

• Drive lead generation and nurturing to enhance customer engagement and sales.• Leverage CRM and sales automation tools to enhance digital performance and drive marketing effectiveness.• Oversee digital marketing and operational decisions, managing projects, digital tools and campaigns to ensure successful outcomes.• Develop and execute digital strategy, focusing on content marketing, email marketing, social media, CMS, SEO, and video engagement.

Accra, Ghana

• Drove revenue growth and online sales through digital marketing, product delivery, and seamless operations.• Led digital strategy, including content marketing, SEO, social media, display ads, email marketing, and data analytics.• Developed targeted content for digital campaigns and e-commerce, aligning brand fit to boost efficiency.• Oversaw e-commerce initiatives, OMS, CRM, and UX/UI improvements to enhance user engagement.• Oversaw advertising budgets to optimise ad spending and maximise return on investment• Collaborated with partners, agencies, and logistics teams to strengthen operations, product delivery and business development.• Conducted market research, identified new opportunities, and analysed data to support strategic decision-making.

Accra, Greater Accra, Ghana

• Collaborated with the development team to define core product specifications and functionality.• Analysed market competition by benchmarking our products against competitors.• Created content for product line communications and branding for various functional units and external stakeholders.• Defined key feature requirements and optimised the desired user experience.• Managed all aspects of existing products, including user feedback, requirements, and issue resolution.• Oversaw the entire product lifecycle, from concept and design through testing, forecasting, promotion, and support.

Accra, Greater Accra, Ghana

• Developed and led brand strategy through diverse marketing materials across web, print, advertising, and social media channels.• Designed and supervised marketing roadmap, integrated marketing communication and programs for market segments• Led digital marketing strategy and execution across content, copywriting, SEO, social media, display ads, email, push notifications, and SMS.• Oversaw advertising budgets to optimise ad spending and maximise return on investment• Write company and product content and articles for periodic publications on both online and offline channels.

Accra, Greater Accra, Ghana

• Developed and executed comprehensive brand communications for clients by creating a wide range of marketing collateral across web, print, and digital platforms• Developed and executed marketing campaigns and drafted communication content.• Evaluated trends and updated strategies to align with the latest marketing techniques.• Engaged in brand identity development for clients and reported on project progress at key stages.• Ensured all designs and content consistently reflected the brand image and values.• Supervised daily workflows, assigned project tasks, and monitored deadlines and budgets.

Kumasi, Ghana

• Supervised all marketing communications and production activities, creating diverse promotional materials across print, and digital to achieve clients' marketing objectives. • Collaborated with marketing teams on business proposals for new initiatives. • Managed photo shoots, including retouching and image manipulation. • Developed marketing communication projects and designed engaging presentations for the company's corporate social responsibility campaigns.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts (B.A.), Communication Design