Communications strategist and strategic partner with DGMS Labs for healthcare and lifestyle segments. Clients have included Florida Hospital Nicholson Center, Global Robotics Institute, Florida Hospital Celebration Health, Florida Hospital Esophageal and Swallowing Disorder Center, Celebration Health Obesity Medicine and Lifestyle Institute.

• Managed all print and digital communications for onboarding new resorts, club members and timeshare owners. Encompassed Executive, Legal, Club, Sales, Finance and Operations departments. Included company acquisition that grew resort network and organization 200%.• Spearheaded major revamp of content strategy for resort villa collateral across 28 properties.• Communicated change management, acquisitions and organizational messaging during rapid growth as corporate writer and communications counsel for CEO, president and senior executives.• Wrote C-level and executive communications including press, speeches, media, internal messaging, intranet /external publications, corporate website and other needs.• Ghostwriter for personal monthly column of CEO (as Chairman of American Resort Development Association) for industry’s primary trade publication.• Influenced corporate initiatives, designed communication strategies, plus managed and wrote resort owner-customer and corporate communications as member of interdepartmental Resort Onboarding Team.

• Created key B2C content for member product launch. Contributed to 10 years of record company growth, which increased network more than 500% and tripled ownership to 365,000 families.• Developed brand voice and customer-focused print and digital content for client departments includ-ing publications, promotional collateral, member and corporate websites and e-communications.• Managed and wrote all content for member guide and related club collateral and communications.• Subject expert and managing writer for brand and club product. Included marketing copy for rental engine content management system (CMS) and managed brand print and web copy guidelines.• Managing editor and writer for magazine distributed to 80,000+ club members.

Created marketing and web content for consulting firm that designed hospital marketplace stores, medical spas, wellness centers, e-commerce and private-label nutritional supplement strategies.

Project management and strategic marketing support for payer sales account management team, as well as customer-facing communications for multi-billion dollar specialty pharmacy. • Developed and implemented annual marketing communications plan while co-managing $850,000 budget.• Designed and launched successful pilot for customer communications and mail fulfillment strategy that became the company standard for all patient care management programs. • Developed and executed plan to overhaul inefficient internal welcome packet fulfillment to 
automated third-party solution. Produced greater mailing, tracking and production efficiencies while decreasing postage costs $55,000.

• Cut production costs 43% ($500,000) by consolidating multiple print materials into single monthly direct-mail magazine.• Trimmed production costs 54% per issue of quarterly motivational / training sales force publication.• Cut annual event magazine costs over 50% and production time two-thirds within two months of hire.• Designed, produced and launched new magazine in less than four months while decreasing costs 20%. Garnered President and sales force praise, resulting in merit award.• Developed and executed plan that produced recognition event magazine in less than three days at two simultaneous national conventions. Distributed onsite to 6,000 attendees, a company first.• Editor, writer and production manager for consumer and salesforce markets. Collaborated closely with Art Director, designers, photographers and product managers.• Developed and executed plan that produced annual recognition event magazine in less than three days at two simultaneous national conventions for on-site handout to 6,000 attendees—a company first. • Editor, writer and production manager for consumer and salesforce markets. Collaborated closely with Art Director, designers, photographers and product managers.

Freelance / Temp Writing & Graphic Design during transition to Florida, as well as periods between jobs in 2007 and 2008.

Wrote, designed and produced member marketing, sales and internal print materials for top-rated, 
multi-billion dollar HMO. Identified internal and external client goals, developed concepts and copy, determined schedules and budgets, plus managed print production and vendor relations.
• Conceived and developed design that cut production costs of key product collateral 52% within its first six months. Received Marketing Achievement Award.• Managed and wrote internal monthly employee newsletter directly with and for the CEO. Included working closely with members of the executive team.• Wrote, launched, designed and managed production and mailing of Pilgrim’s first quarterly B2B newsletter. Analyzed needs and costs, established key internal content sources, and managed production and mailing.