Stephen Owen Email & Phone Number

United Kingdom

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Taipei, Taipei City, Taiwan

Owned execution and budget management for ABM and integrated campaigns, Google Ads and LinkedIn ads. Owned management of 6sense, LinkedIn and Google Ads platforms. - Led and executed the UK's ABM pilot programme, collaborating with sales to develop personalised content and integrated campaigns targeting 1:few and 1:many clusters. Drove significant enagement and influenced pipeline from target-named accounts.- Drove ABM digital transformation by implementing 6sense platform for 10 regional teams. Developing playbooks, and processes and leading training to enable sales and marketing teams.- Managed global 1:many paid media campaigns to deliver on named account MQL targets. Developed tailored landing pages and managed execution through LinkedIn and 6sense display.- Initiated creative testing in 6sense programmatic display campaigns, to increase increasing click-through rate ad performance.- Led global product launch awareness campaign. Collaborating with regional marketers, to execute in their regions to increase organic branded product search volume.- Analysed Salesforce lead and opportunity data to set demand gen KPIs. Generated monthly performance reports for ABM and digital campaigns, and presented to sales, marketing and leadership.- Manage and set up conversion tracking through Google Tag Manager.

Taipei City, Taiwan

Took ownership of managing HQ demand generation programmes and ad platform management from previous manager of the digital marketing team.- Led and scaled integrated campaigns for global product launches, collaborating with regional teams. Managed strategy, content creation, email and paid execution end-to-end resulting in significant campaign MQL and pipeline improvement YoY.- Maged global Google Manager account including global budget management. Collaborated with regional marketers to optimise APAC, MEA and LATAM campaigns. Resulting in a significant pipeline increase, lower cost per opportunity and CPL in a one-year period.- Led a global automotive integrated campaign promotion, developing and promoting thought leadership content through paid media, PR, social, and email. Leading to sector opportunities.- Owned technical, on-page, and off-page SEO projects, increasing organic search traffic and increasing top 5 Google rankings for global product category pages within 12 months.- Grew paid social MQLs through always-on LinkedIn and Facebook campaigns. - Analysed Salesforce lead and opportunity data to help set demand gen KPIs. Generated monthly reports on website traffic and digital campaign performance. Presented to sales, and marketing teams.- Built relationships with Google and LinkedIn reps to deliver global insights and quarterly training.- Managed Google Analytics, Google Search Console, and Google Tag Manager. Responsible for managing conversion tracking and UTM implementation.- Created campaign segments in Eloqua used by regional marketers to monitor performance and lead quality.

Owned management of global social media profiles, executed lead-gen campaigns, lead nurturing campaigns in Eloqua and website projects. - Developed and executed social media strategies, created new content, and implemented new systems which helped increase LinkedIn followers and engagement rates.- Created a new website case study landing page template, increasing conversion rates and average time on page.- Led the integration of seven microsites into the global website domain, ensuring compatibility of design and WordPress CMS functionality.- Collaborated with regional marketing managers to create social content for their regions. Onboarded and managed an external agency to systemise the process. - Implemented and managed Sprout Social to coordinate global social media posts with regional teams.- Developed and executed lead generation campaigns on LinkedIn, Facebook and Google ads. Developed landing pages in WordPress and executed email campaigns through Eloqua.- Developed new functionality for WordPress industry microsites leveraging HTML, CSS, JavaScript and PHP.

Linkou District, New Taipei City, Taiwan

- Supported market expansion of India and Thailand DVR industries, executing market research and analysis- Developed content and copy for a new branding catalogue used to attract new distributors in Southeast Asia- Managed Facebook and Instagram accounts; developing new video and social content, and generated monthly platform performance reports

General Management Certificate Of Achievement

Bachelor Of Arts, Business Studies, Second Class Honours, Upper Division

Modules studied: Subjects studied: - Managing Professional Development - Business Environment - Management and Leadership - Accounts.