Stephen Joyce Email & Phone Number

*Lead strategic direction to sales, marketing, finance, customer development, and logistic teams supporting the East Sector US Area; manage $750MM GSV and $190MM MDF.* Report directly to the Vice President of the Unilever Foods.

•Directed all Unilever Ice Cream brands including Breyers, Ben & Jerry’s, Popsicle, Good Humor and Klondike.•Grew the business from $200MM to $350MM over 7 years.•Developed the business through strategic initiatives led by distribution expansion and increased retail shelf space presence, local consumer marketing and trade investment.•Reported directly to the Vice President of the Grocery Ice Cream Division and managed five direct reports that oversaw advantage sales and marketing brokerage at headquarters and retail stores.•Successfully negotiated and executed annual plans and coordinated Senior Level meetings.•Achieved “Heritage Club Award” for Top Sales Area in 2005.•Implemented improved volume and spend tracking reports and New Item templates to improve efficiencies.

•Sold all Lipton products to customers located in North and South Carolina. •Achieved total Lipton annual sales quota each year of $160MM NSV with $18MM Market Development Funds.•Developed and implemented annual strategic business plans, category management reviews, and hired and trained all Region personnel.•Led all sales regions in Fiscal Year 1998 with a $7.7MM increase in NSV.•Implemented improved management/tracking/evaluation system for MDF to improve efficiencies.•Carolina Region unit and dollar trends consistently outpaced total U.S. trends by an average of 10%.•Successfully organized a sales structure within Brokerage to manage growing business.•Hired and trained Account Executives, Account Managers, Customer Service, Category Management, and Administrative Support.

•Served as Team leader of the Food Lion direct sales team totaling $75MM in revenue.•Grew business through improved relationships at the executive levels along with better execution of brand strategies utilizing Category Management and post event analysis.•Managed two direct reports and eight indirect internal support personnel.•Increased Food Lion business over 7% versus the previous year.•Coordinated and chaired meeting with all senior management from Food Lion.