Stephen Lambert Email & Phone Number

Spartanburg, South Carolina, United States

Paid Search Specialist | May 2020 to December 2022 ● Significantly contribute towards standardization, optimization, and effective utilization of of inventory feed management system to drive organizational success● Facilitate implementation of Java scripts into Google Ads account related to negative keywords and automatic bid adjustments to support attainment of set business goals● Enhance operational efficiency by revising overall shipping system used for online purchases and allowing customers to directly obtain shipping quote, eliminating the need of customer service representative for asking relevant information, performing calculations, and providing quote ● Ensure a rich and positive customer experience by using BigCommerce to create individual product listing pages as well as consolidated pages, consisting of various products at one location, resulting in better evaluation and comparison of all available options● Improve brand awareness by suggesting usage of various online advertising platforms, including Bing Ads and Facebook Ads● Deliver savings by preparing multi-funnel negative term list to effectively target potential consumers and reduce wasteful ad spending● Generate reports detailing ad group performance and changes over time within Data Studio and Excel to convey key findings, updates, results, and insights, translating to well-informed decisions● Streamline, coordinate, and facilitate multiple business processes through efficient use of Formsite software