Experienced consultant pharmaceutical physician, current Medical Affairs and ABPI signatory experience as well as specialist expertise in all clinical aspects of consumer healthcare. Experienced in all clinical aspects of drug development, in particular clinical research design to meet regulatory, payer and commercial requirements. Current ABPI final signatory (since 2013).Over 30 years experience as a pharmaceutical physician, with over 20 years experience in consumer pharmaceuticals, as a high level R&D executive and an independent consultant. Responsible for many POM to P switches - including the first switch of a 'statin' in the UK (a global 'first'). My goal is to promote innovation in consumer pharmaceuticals to enable greater public access to effective medicines for both prevention and treatment of disease.Specialties: POM to P applications: strategic planning, regulatory strategy, producing clinical documents, liaison with experts, negotiation with regulatory agencies.Clinical Research Design and conduct: I have designed studies published in prestigious medical journals (including NEJM and Lancet).Medical Affairs: Experienced in all aspects of medical affairs across multiple therapeutic areas, including launch preparation, KOL interactions, clinical input to commercial decisions and approval of materials for compliance with PMCPA Code of Practice. Experienced in inter-company dialogue disputes.Medical communication of all types: writing papers, documents, presentations, PR material, clinical aspects of advertising copy etc. Media trained.