Key Responsibilities:Spearheading requirements gathering with Product Owners of ONI and running workshops with larger teams in order to map customer journey requirements for software related to the creation and distribution of sensitive internal documentation.Creating succinct user stories and testable acceptance criteria for internal developers for software epics related to Attribute Based Access Control (ABAC), Metadata, Document Authoring and Calendar functionality. Key Achievements:Completion of ABAC, Calendar and Document Authoring epics that met with PO approval and successful testing by developers.

Key Responsibilities:Developing business concept and honing through mentorship from start-up incubators.Building Minimum Viable Product website that has generated repeat business.Performing extensive user-testing with customer behaviour tools (Hotjar, CrazyEgg)Developing an Adobe Analytics reporting framework through which clients can determine the success of their content.Securing new business, with clients including Blue Chilli and Boom Startup.Developing new services for clients including customer email captures and acquisition analysis reports. Key Achievements:The successful creation and hosting of paid client content.Developing Minimum Viable Product website.

Key Responsibilities:Developing complex technical briefs to coordinate high-volume email and letter sends, involving the consolidation of content from marketing and data channels and managing the successful completion of sends with a third-party vendor (Computershare).Ensuring that email and letter samples delivered from the vendor met with the requirements of a range of internal stakeholders, so as to ensure marketing communications and legal compliance. Troubleshooting issues related to the samples delivered from the vendor and ensuring that they were resolved timely either personally or through coordinating with team members, thus ensuring that final sends were delivered on time and budget. Key Achievements:The successful coordination of the customer recontracting campaigns for Victoria and NSW, which met with marketing and legal requirements and adhered to all deadlines. The successful completion of customer best offer campaigns for NSW and Victoria.Optimising the process of collating the needs of business stakeholders and creating documentation that would allow this to be replicated in future campaigns.

Key Responsibilities:Performing a comprehensive market scan of Business Rules Management tools.Performing requirements gathering activities with a range of internal stakeholders within the education space.Communicating with short-listed vendors to ensure that the technical requirements that we sought were met by their product offerings. Recommending a new Business Rules Management tool for use within the organisation based on the requirements communicated by internal stakeholders. Key Achievements:Developing appropriate weighting behind each of the requirements and prioritising the features that were most necessary within reporting.Submitting progress reports on time and within a format that met technical requirement specifications whilst providing understanding for non-technical stakeholders.Completing the market scan and the comprehensive report that detailed the recommended new tool and the justification as to why this was selected.

Key Responsibilities:Establishing new reporting frameworks for the FSV hubs located around Victoria by process mapping from the current to the desired state.Responding to stakeholder needs by manipulating, extracting and reporting on key data through Power BI and Excel and creating actionable insights for hub workers.Managing and coordinating key requirements gathering tasks and collaborating with the larger scrum team through DevOps.Engaging in regular CRM data queries through MS Dynamics, responding to ad-hoc reporting requests from internal stakeholders and developing a reporting framework in which team members could easily access and interpret the reporting performedKey Achievements:Streamlining information retention processes in shared drives and ensuring that key documentation can be best communicated to internal stakeholders by working with technical personnel.Solving key issues related to data consistency and attribution in order to provide transparency around hub operations.Implementing new Power BI dashboards and establishing best practice and ease of use for all internal stakeholders.

Key Responsibilities:Performing requirements gathering workshops and interviews with key personnel to create user stories and use cases to better understand user needs within the NBN product purchase journey. Process mapping the consolidation and presentation of a variety of data sources for NBN roll-out (Google Analytics, Adobe, Salesforce, offline early life customer interactions).Mapping new customer journeys with Salesforce Journey Builder and segmenting the flow of traffic through the website by all the various paths that a customer could take, as well as the locations and causes of user abandonment. Key Achievements:The completion of high-level process maps to enable maximised customer behaviour understanding of MVP 1 interactions and allow for most effective scalability. The completion of optimised business intelligence dashboards for the launch of Beta Customers.The completion of customer journey tracking to ensure the validity of all MVP data.

Key Responsibilities:Implementing a new EDM platform by gathering user requirements, writing user stories anduse cases and working with developers to ensure that the new platform (Sitecore) wouldfulfil internal stakeholder needs.Performing business analysis tasks through Power BI, including collating all online andoffline website traffic sources and performing analyses to determine the causes of overallwebsite performance and develop solutions.Implementing and managing the integration of marketing and analytics, where marketingactivities were optimised to allow for maximum tracking and analysis and so that futurecampaigns could be modified accordingly.Key Achievements:Setting up, running and presenting the Power BI tool to internal stakeholders.Implementing the new EDM tool whilst ensuring that it reflected the needs of marketingpersonnel.Optimising Google Analytics accounts to maximise tracking and customer behaviourunderstanding.

Managing and optimising Google Analytics, Tag Manager, Adwords and Pyramid Analytics accounts.Implementing new analytics tools to facilitate increased customer behaviour understanding, including Optimizely and CrazyEgg.Creating a framework for testing the company profile on affiliate websites, including Mozo, iSelect and EnergyWatch and tracking our corresponding ranking, click-through rate and conversion rate.Developing customer profiles for each phase of the website sales funnel, including implementing form abandonment, placing different phone numbers on different pages of the sales funnel to determine abandonment rates and split-testing content and design.

Key Responsibilities:Managing the analytics tracking and reporting for Bunnings Warehouse.Tracking and reporting Bunnings catalogue marketing campaigns.Developing metrics to track relationships between online customer behaviour and in-store purchases.Working within an agile environment to quickly test-and-learn and ensure projects are completed on time and budget.Key Achievements:Developing a metric to link website behaviour with in-store purchases and adjust online content accordingly.Implementing a full tracking framework for website DIY videos, including the creation of an algorithm to recommend future video length and style based on completion rates of different video categories.Implementing scroll-tracking and heat-mapping tools to test how customers interacted with Bunnings' extensive website catalogues.

Key Responsibilities:Managing analytics tracking and reporting across ThemeParks.com.au and Village Cinemas websites along with short-term promotional websites.Implementing new tracking features across Google Analytics, Tag Manager and AdWords, presenting the reasoning and results to management.Recommending changes to websites' structure and coordinating their modifications, including optimising sales funnels based on observed customer behaviour.Preparing multi-tiered reports for communication to multiple business levels and differing levels of digital understanding, taking complex concepts and determining their specific relevance to each company department.

Key Responsibilities:Creating and managing online campaigns for a wide range of client's, with specialisation in Education.Modifying client landing page copy and design to increase lead generation.Creating extensive, in-depth repots for clients that provide conclusions for campaigns and recommendations for future online and off-line advertising.

Key Responsibilities:Managed long-term digital projects for large clients such as ANZ, Drummond Golf and Radio Rentals. Coordinated digital team composed of internal company staff and external parties.Created extensive search and display campaigns with high budgets, performed modifications over time and generated reports for clients. Coordinated production of Flash banners and GIFs for use across a wide number of websites and performed extensive copy proofing and testing.Managed multiple campaigns simultaneously and worked to close time and budget constraints.

Key Responsibilities:Managed 50 + online marketing campaigns simultaneously, with a combined spend of over $50,000 per month. Responded promptly to any client requests for modifications to campaign whilst working simultaneously on new campaign set-ups. Provided feedback to customers about the implications to their business from campaign results, including suggestions for advertising across other media channels.Coordination of smartphone advertising, including how to incorporate a business with a large amount of information required to finalise a purchase could be best translated to smartphones and maintain ease of use and a easy-to-use format.Advising the customer on how best to manage their SEO practises either themselves or through the assistance of marketing agencies.Key Achievements: Achieved and exceeded goals related to client retentionAchieved and exceeded goals related to impressions and clicks for each client.Successfully managed each client’s online spend in line with their approved budget over the period of each contract. Achieved all goals related to the turnaround time for each new client, from the client initially signing a contract to having their search marketing campaign live.

Key Responsibilities:Managed SEM advertising campaign of each iSelect product category in Google and Yahoo search engines, with a combined spend of $500,000 per month. Coordinated the production and implementation of online marketing materials, which included display advertising campaigns and the development of the new iSelect YouTube channel. Created and managed promotional email sends that yielded open-rates, click-through to the site and eventual sales above the industry average and which exceeded in-house expectations. Researched and created new keywords, ads and ad groups for all of the exsting product categories as well the new categories of Broadband and Home Loans and monitored their ongoing effectiveness.Advised on content for inclusion in social media campaigns of SME’s and developing long term strategies to be used by external parties.Managed external agency operations in relation to graphic design for email campaigns, landing page content and design, ease-of-use within the sales funnel and consistency in advertising across each medium (radio, TV, print, social) that was developed external to iSelect.Key Achievements:Delivered an SEM performance that included CTR figures up to three times higher than the industry average across a number of product categories, including Health Insurance, Car Insurance and Home Loans comparison.Aided to deliver the highest traffic volume recorded through the iSelect website, where Daily Unique Visitors more than doubled between our peak tax-time period of June in 2009, just before I began managing the campaigns and July, 2011 when I finished at iSelect. Managed iSelect’s online campaigns through a time of record sales, which were five times higher when I left the role in July, 2011 compared to when I began in July, 2009.