Managing Director
CurrentPlatinum Retail Brands is a leader in international procurement solutions for premium baby and toddler consumables, to leading retailers.I have successfully established and operated the company to achieve a strong market presence across Australia and Singapore, including having secured major retail contracts with Metcash, ALDI and Singaporean retail giants.Key functions have included business planning and strategy, business development, international product procurement, 3PL logistics coordination, and client and vendor management. Selected achievements include;➤ Successfully tendered for the ALDI ‘Mamia’ baby wipes promotional 480s contract in 2012/2013➤ Baby Bumkins awarded the ‘Mother & Baby Wipes Category Award’ in 2016, competing against major brands including Huggies, Curash and Johnson & Johnson➤ Negotiated and secured supply contracts with major retailers, including leading ranging, go to market, point of sale and promotion strategies➤ Developed processes in collaboration with logistics provider to align order, entry and delivery processes with retailers➤ Sourced international manufacturers in South Korea and developed product, packaging, pricing and terms➤ Engaged a leading media agency to support the online launch of Baby Bumkins via online marketing planning and execution, incorporating the ‘Mums Helping Mums’ community awareness platform